We have a lot more choices today in where to point our eyeballs and ears
These days having a good website is more important than ever before. The key word is good! Without a website your customers and prospects may not take you seriously and you may not appear professional. From a marketing perspective an online presence is imperative as media moves from away from traditional forms such as newspaper, magazine, television, radio and some forms of direct marketing. Even your local hot dog stand probably has a website!
There is a lot of competition for your customer’s attention
There are millions of web sites with billions of pages on the internet. Thousands more websites are being added every day. If you don’t implement an effective web strategy you may find yourself at the bottom of a huge search list never to be found.
It is important to remember that you are competing for your customers’ and prospects’ attention; it’s that simple. As consumers have become more plugged in than ever before, their attention span has become shorter. People are increasingly becoming “multitaskers” and it is not uncommon for people to be writing an email while checking their Facebook page, texting on their mobile device with a television set on in the background. In short if you cannot provide an engaging online experience then your customers and prospects will be off to the next thing – guaranteed!