Tag Archives: The Artists Business and Marketing ToolBox

Mission Statements for Artists

Image of ancient inscriptions on a gold plaque

While you probably don’t need to carve your mission statement in gold, it’s a good idea to write it down and post it someplace where you will be reminded of why your art business exists

One thing most successful businesses have in common is that have a mission that defines why they exist, what they hope to accomplish and how they interact with the world around them. For many companies this mission is distilled down into a statement or series of statements that describes their mission. Many companies have a formal mission statement which they use to guide their overall actions. For other companies their mission statement may be informal and for far too many companies they don’t have a mission statement at all – probably not a great choice!

Creating a mission statement for your art or creative business is one of the most important and perhaps most difficult tasks in developing your business plan. In a sentence or two you describe why your business exists, what you sell and to whom, and should include a bit of your “secret sauce.” In short, your mission statement is what gets you up in the morning! Your mission statement should guide your strategies and everyday actions so that you can achieve your art business goals. Continue reading

Financing Your Art Business

Money is the life blood of any business

Money is the life blood of any business. When there isn’t enough you may need to look at additional sources to grow your art business

Every business needs money to operate and grow and your art business is no exception. It is important that you have a basic understanding of the various ways to finance a business that are available. Most artists start(finance) their businesses with their own or borrowed funds and use the money generated from sales to fund future activities. For some artists these funds are not sufficient to fund their growth plans or other obligations and they need to raise money.

In this article I will explore the common ways to finance a business. You don’t need to go to business school to understand the basics of business financing. Learn the basics and you are well on your way to keeping your art business viable and growing! In a future article I will take a look at other financing methods such as grants, fiscal sponsorship and crowdfunding.

Why you may need financing

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Data Mining for Arts & Cultural Organizations – The Opportunity

Problem Definition – I’d like to…

This is the first article in a Series on Market Research and Data Mining for Arts and Cultural Organizations. A local art center is interested in how better to serve its members and visitors by providing exhibits and activities that are popular while increasing visitor traffic and memberships. The art center was founded over ten years ago and has grown steadily each year. Currently visitors and members can participate in a variety of offerings including: general visits, lectures, classes, artist demonstrations, family programs, social events and special exhibits,

The marketing manager is interested in learning more about the special exhibits side of the organization’s offerings in order to grow this segment. The manager is specifically interested in what other activities/offerings visitors participate in and how the center can maximize its limited marketing resources.

Data – I need data…

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Data Mining For Arts & Cultural Organizations

I am starting a new series of articles on how arts and cultural organizations can improve their marketing by using simple market research tools combined with data mining techniques. These techniques will allow you to better understand your customer’s behavior and better target your marketing efforts. Whether your goal is to increase your membership, improve attendance or just get better awareness there are a lot of tools that will help you do just that!

You don’t need to be a data scientist or have a bank of computer servers to use the techniques now being utilized by businesses around the world. In this series of articles I will take you from developing a simple survey and taking your insight beyond simple counts and averages by using state of the art data mining and analysis techniques. You will learn more about your customers, your product offerings, uncover new insights, and use your marketing dollars more effectively.

Stay tuned – I look forward to introducing you to data analytics and the arts organization.

The Opportunity & Defining The Problem

How Much Data Do I Need?

Survey Design and Data Preparation