You Don’t Need To Test All The Water In The Well – Just A Sample And A Clean Bucket
This is the second article in a Series on Market Research and Data Mining for Arts and Cultural Organizations. In this article we will explore how much data (or completed surveys in this case) we will need to conduct robust analyses whose results we can have confidence in. We will need enough responses to perform a traditional market research analysis as well as ensure we have enough data to conduct data mining and predictive analytics. Luckily we should be able to accomplish both goals with the same data set.