Tag Archives: Promotions

Marketing for Artists – The Four P’s + Free Worksheets

Girl Shelling Peas by Winslow Homer

P’s are not just for shelling – they are great way to look at your marketing activities!

Next to creating your art, the most important function in your art business is marketing. If you are not concerned about marketing then you are more likely just pursuing your passion or engaging in a hobby. If you are looking to grow your brand, expand your markets and make money, then marketing should be on your list of business skills to master.

What is marketing?

There are a lot of ways to look at a subject or concept and marketing is no different. People confuse marketing with sales or marketing with advertising. Marketing is a broad concept that encompasses much more.

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large “ While this is certainly a comprehensive definition what does it really mean?

The Four P’s of marketing

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Art Marketing – The Promotion Part of the 4P’s

Image of Sales Tags

Promotions can be an effective part of your art marketing efforts is used properly

If you are following this series of articles on the basics of Art Marketing you already know that a traditional way to describe marketing is called the Four P’s. The Four P’s are: Product, Price, Place (Distribution) and Promotion. In this article we will take a look at Promotion.

The purpose of a sales promotion can be to sell more to existing customers or attract new customers. You can have sales promotions directed at consumers or to others in your distribution chain such as retailers, agents or wholesale distributors. Sales promotions by their nature are limited in duration and try to create a sense of urgency and possibly scarcity. Some reasons for having a sales promotion include:

  • Introduce new products
  • Reduce slow moving items in inventory
  • Sell seasonal items
  • Increase the average sale per customer or customer visit
  • Quickly sell items that are one time inventory purchases
  • Reward your customers
  • Expand your customer base

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Promotions For Artists – Give Your Art Business A Boost!

The purpose of a sales promotion can be to sell more to existing customers or attract new customers. You can have sales promotions directed at consumers or to others in your distribution chain such as retailers, agents or wholesale distributors. Sales promotions by their nature are limited in duration and try to create a sense of urgency and possibly scarcity. Some reasons for having a sales promotion include:

  • Introduce new products
  • Reduce slow moving items in inventory
  • Sell seasonal items
  • Increase the average sale per customer or customer visit
  • Quickly sell items that are one time inventory purchases
  • Reward your customers
  • Expand your customer base

There are a million ideas on conducting a sales promotion, some are very good and some not so good. When you are developing a sales promotion you need to keep your brand in mind and how the promotion will affect it now and in the future. Develop promotions that fit with your customer’s tastes and demographics.

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