Tag Archives: Press Release

Art Marketing – Use Public Relations To Build Your Website Traffic Part III

Once you have developed your message and media you are ready for your press release

Once you have developed your message and media you are ready for your press release

It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you!  In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. In the second part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part II we looked at the various venues or outlets for your message and a few tips on how to work with the media.

In this final part of the series Art Marketing – Use Public Relations To Build Your Website Traffic Part III, we will take a look at how to prepare a media kit and press release. Remember public relations (PR) can be one of your most powerful marketing tools.

Once you have decided that you have something newsworthy about your art or art business AND you have decided on the appropriate media and audience, you are ready to develop a press release and media kit.

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Public Relations for Artists III – Your Press Release and Media Kit

Once you have developed your message and media you are ready for your press release

Once you have decided that you have something newsworthy about your art or art business AND you have decided on the appropriate media and audience, you are ready to develop a press release and media kit. If you are still not sure why you should be using PR or haven’t yet developed your target audience/media be sure to check out: Public Relations for Artists I – You Need to Use PR! and Public Relations for Artists II – Outlets for Your Message & Working with the Media.

Reasons for sending a press release

Keep in mind that your press release must be “newsworthy” – having a sale is probably not newsworthy and probably won’t get your press release published. Some ideas on newsworthy events include:

  • A new show or exhibition
  • Participation in a group show or public event
  • Changes in your art business such as a new studio or change of location
  • Participation or leadership in arts related causes or events
  • Anything new or exciting about your art or your business that your audience would be interested in
  • Awards or accolades you have received

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