It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you! In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. In the second part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part II we looked at the various venues or outlets for your message and a few tips on how to work with the media.
In this final part of the series Art Marketing – Use Public Relations To Build Your Website Traffic Part III, we will take a look at how to prepare a media kit and press release. Remember public relations (PR) can be one of your most powerful marketing tools.
Once you have decided that you have something newsworthy about your art or art business AND you have decided on the appropriate media and audience, you are ready to develop a press release and media kit.