Tag Archives: online art gallery

Art Marketing – Use Public Relations To Build Your Website Traffic Part I

Every artist or creative professional should be using some form of public relations to build their business and personal brand. It takes more than just having a website or online gallery to get more people experiencing your art and ultimately buying from you. One of the most effective ways you can drive traffic to your website or online gallery is by using public relations to tell the world about you and your art!

PR can be one of your most powerful marketing tools!

PR can be one of your most powerful marketing tools!

According to the Wikipedia article,” Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.” Don’t worry you don’t have to be a celebrity to put public relations to work for you!

Public relations is not advertising! With advertising you craft you message and you pay have it appear in some media venue such as a magazine or television station on the day and time you choose. With public relations you craft a message that is interesting and newsworthy then work with the media to get it published.

 

The world is hungry for news and to know what is happening. Although some media venues have been shrinking such as newspapers and magazines they have been replaced by a multitude of cable television channels, internet radio shows, online publications, newsletters, social media, journals and blogs. The world is hungry to hear what is new – it might as well be YOU that is new in the world!

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Galleries, Shows and Exhibitions – Art Gallery Contracts

Make sure you know what you are getting into before signing an agreement with an art gallery

Make sure you know what you are getting into before signing an agreement with an art gallery

In the previous article, Galleries, Shows, and Other Opportunities to Show Your Work I took a look at a variety of options to show and exhibit your work. In this article I will explore some things you should consider before entering into an agreement to show your work with a gallery or other third party venue.

Having your work shown in a gallery can be a great way to build your art brand and support your other marketing efforts. If you are represented by a gallery you are entering into an agreement between you and the gallery. As with any agreement it is important to know what you are getting into. The same goes for having your work shown on an online gallery as well.

Good business relationships are based on having a good understanding and an agreement of what is expected of all parties. I have heard from many galleries that artists are a “pain” to work with and an equal amount of artists that say that galleries are a “pain” to work with. My suspicion is that most of this comes from relationships forged on a lack of understanding of what is expected, who is responsible for what, and typically the lack of a formal written agreement.

A gallery agreement is a legal document

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Galleries, Shows, and Other Opportunities to Show Your Work

Today there are plenty of places where you can show and sell your work!

Today there are plenty of places where you can show and sell your work!

Today there are many opportunities for artists to show and share their work – you just need to be creative! Before you embark on choosing a venue to show your work you need to answer one simple question – “Is my customer likely to visit the venue either in the real or virtual worlds?”

When you talk to a person on the street and tell them you are an artist, one of the questions that they will likely ask is, “What gallery is your work in?” Being in a gallery is a large part of many artists marketing efforts and for some it says, “I have arrived”.

The reasons for having your work in a gallery can range from pure vanity, adding to your resume to selling your art. Hopefully one of your main goals will be to get new customers while building your brand.

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Art Marketing – The Gallery Experience

Creatives and Business Gallery

People will see your work In a physical gallery or Online – Make sure it is a great experience!

One of the exercises I conduct with my Artrepreneurship students at the Center for Innovation at Metropolitan State University of Denver is to brainstorm on what makes a great gallery experience.  Many artists show and sell their work in an physical gallery, many have only an online presence and many have both.  No matter whether your work is displayed in a physical location or in the virtual world, a great gallery experience matters.

A Great Brand Experience Makes You Stand Out From The Competition

When you show your work, one of your highest priorities should be to create a great experience for those who attend your opening and view your work. If you only have an online presence you will need to be creative in providing your viewer with a great experience.  The thing that makes great brands or companies stand out from their competition is providing a great experience that their audience remembers and talks about. A great experience encompasses many things such as:

  • Having a great product or service
  • Using the product or service is fun, educational, enlightening and functional
  • Being able to understand the product and its benefits
  • The product’s design, features and esthetics
  • The product’s packaging
  • Meeting or exceeding the customer’s expectations
  • Touching as many senses such as touch, smell, sight, and hearing
  • Great customer service and a desire to come back and tell their friends

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