Creating a Mission Statement for your art or creative business is one of the most important and perhaps most difficult tasks in developing your business plan. In a sentence or two you describe why your business exists, what you sell and to whom, and a bit of your “secret sauce” – in short it is what gets you up in the morning! Your Mission Statement should guide your strategies and everyday actions so that you can achieve your business goals.
Before you start on your Mission Statement I have found that it is a good idea to determine what success means to you. Take a look at this article The Creative Economy: Define Success To Achieve It to get some ideas on the things you should be asking yourself about what success means to you. After you have completed this exercise you are ready to start to develop your Mission Statement.
The creative economy: define success to achieve it
Nine questions to help you get there
In working with creative individuals I have found that it is hard for many of them to define what success means. “I want to be a successful artist working in my studio” seems to be about as far as many of them can go in defining their success.
When you ask other entrepreneurs what success means they will describe their success in terms of being a market leader, capturing market share, developing new and innovative products, their distribution chain, market capitalization and the financial rewards. Thinking in these terms is not so easy for many creative types.
Success for many creatives is simply being able to pursue their passion – not a bad measure of success for any business. In some respects many businesses have to work hard to instill and keep passion thriving with their owners and employees. Passion for one’s work will get you a long way but it is not a guarantee of success. Continue reading