Tag Archives: Mission Statement

Mission Statements for Artists

Image of ancient inscriptions on a gold plaque

While you probably don’t need to carve your mission statement in gold, it’s a good idea to write it down and post it someplace where you will be reminded of why your art business exists

One thing most successful businesses have in common is that have a mission that defines why they exist, what they hope to accomplish and how they interact with the world around them. For many companies this mission is distilled down into a statement or series of statements that describes their mission. Many companies have a formal mission statement which they use to guide their overall actions. For other companies their mission statement may be informal and for far too many companies they don’t have a mission statement at all – probably not a great choice!

Creating a mission statement for your art or creative business is one of the most important and perhaps most difficult tasks in developing your business plan. In a sentence or two you describe why your business exists, what you sell and to whom, and should include a bit of your “secret sauce.” In short, your mission statement is what gets you up in the morning! Your mission statement should guide your strategies and everyday actions so that you can achieve your art business goals. Continue reading

To Achieve Success You Must First Define It

Happy Smiley Face and Feeling Successful

What does success feel like to you?

Most people spend more time planning their vacations that they do their businesses and in many cases even their lives – and artists are no exception!  To be successful in business you need to know the answer to one of the basic questions of business planning – “Where am I going?”  If you don’t know where you are going then getting there may be difficult, wherever “there” is…

In working with creative individuals I have found that it is hard for many of them to define what success means. “I want to be a successful artist working in my studio” seems to be about as far as many of them can go in defining their success.

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Business Planning for Artists – The Planning Process

The business planning process consists of four basic questions

Every business needs a plan including businesses in the arts! A plan will help you organize your business and give it a much better chance to succeed and grow. Many successful artists and galleries have told me that when they started their business they now wish that they had spent more time to create a formal plan. They felt that having a plan would have enabled them to grow faster and make fewer mistakes – take their advice!

Whether you are starting a new art business or have an existing one, make sure that the planning process is a part of your business life. A major benefit of the planning process in addition to the plan itself, is developing a way of thinking about your business and the environment it operates in. You will begin to see things differently and uncover opportunities and threats before others see them

Most people spend more time planning their vacations than they do in planning for their businesses – don’t let this happen to you. Set some time aside for planning in your normal course of work – planning should be a normal part of your work!

The Planning Process

In keeping with the “planning your vacation or trip” theme, planning for your business is quite similar. The planning process is really quite simple and consists of four basic questions. Finding the answers to these questions is a little more complicated and will require some time and effort on your part. The basic questions in the planning process are:

  1. Where are we now?
  2. Where are we going?
  3. How are we going to get there?
  4. How will we know when we have arrived?

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Business For Artists – How Do You Define Success?

If you define your goals first then plotting your business course becomes much easier!

In working with creative individuals I have found that it is hard for many of them to define what success means. “I want to be a successful artist working in my studio” seems to be about as far as many of them can go in defining their success.

When you ask other entrepreneurs what success means they will describe their success in terms of being a market leader, capturing market share, developing new and innovative products, their distribution chain, market capitalization and the financial rewards. Thinking in these terms is not so easy for many creative types.

Success for many creatives is simply being able to pursue their passion – not a bad measure of success for any business. In some respects many businesses have to work hard to instill and keep passion thriving with their owners and employees. Passion for one’s work will get you a long way but it is not a guarantee of success.

One of the first steps in developing a business plan for your creative business (or any business for that matter) is to define the enterprise’s Mission Statement. Those who have gone through the business planning process or attended business school know that the Mission Statement is the starting point in defining goals and developing strategies.

The mission statement serves as a guide for the organization’s overall strategic and day to day activities. It defines what the company is or aspires to be, what products or services will be provided, which customer groups are served or targeted, and its values with regard to stakeholders such as owner, shareholders, employees, customers and the community.

What Does Success Mean To You?

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