Tag Archives: Marketing Plan

To Have a Successful Art Business You NEED Some Business Moxy!

If you are serious about your art business you need some business Moxy!

If you are serious about your art business you need some business Moxy!

If you sell your art you are in business! Whether you are just selling your art as a hobby, to make extra income or you are going all out in your art business you need to learn about business. More than likely you went to art school and not business school but don’t worry, the learning about business is not out of your reach. One of the things I have found in teaching business to hundreds of students is that those with an art background did not have a problem “getting it” and in many respects excel because of their creative talents.

Hopefully since you are reading this blog I probably don’t have to convince you that business skills are an important part of any creative career whether you are in business for yourself or you work for someone. The business world has changed and many of the things that have worked in the past may be less effective or not effective at all. Having a good grasp on how business works will help ensure the success of your creative enterprise or make you more valuable to your employer.

How Do Artists Get Business Skills?

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Advertising for Artist Shows – Postcards / Artist Cards

Artist Postcard

An effective artist show card shows your work and tells your story

In working with artists I have seen some very good artist show cards and some which left a lot to be desired.  If you are having a show or exhibition of your art work then make sure you make the most of your efforts.  Art show cards or postcards are a direct reflection of your brand and can serve more purposes than having something to hand out at your art show or exhibition.

Some of the uses are:

  • Announce an upcoming show or exhibition
  • A take-away for visitors to the show or exhibition
  • Another piece in your marketing materials portfolio
  • Inclusion into a press kit or press release (digital version)
  • An addition to your artist portfolio
  • Something to show current customers, prospects and others in your network

Remember that your artist show postcards don’t do you any good sitting in a box or stuffed in a drawer.  Get them out there so people can see your work and experience your brand – be creative!

The basics of an effective artist show card

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Exploring Your Brand Experience + Free Worksheet

Think About How Others See Your Brand Experience

Think About How Others See Your Brand Experience

Your art business does not exist in a competitive vacuum! Your customers and prospects have a multitude of choices when it comes to parting with their money. As the world becomes a flatter place (a term coined by Thomas Friedman in his book, The World is Flat) not only will your competition come from your local area but increasingly you will see it from around the globe.

You can thank the internet and trade policies for turning the world into one big marketplace of ideas, products and services. This trend could be viewed as a threat to your business but it could also be viewed as an even larger opportunity.

Today there is no shortage of companies providing any and every product/service and that includes art! In order to stand out in this crowded marketplace it is imperative that you think about your brand experience. A good brand experience will set you apart from the competition and get people talking about you and your art business. A bad brand experience will likely will get you passed by and a really bad brand experience will get people talking about you – and not in a good way!

Some examples of a great brand experience

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