Tag Archives: Marketing for artists

Art Marketing – Use Public Relations To Build Your Website Traffic Part III

Once you have developed your message and media you are ready for your press release

Once you have developed your message and media you are ready for your press release

It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you!  In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. In the second part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part II we looked at the various venues or outlets for your message and a few tips on how to work with the media.

In this final part of the series Art Marketing – Use Public Relations To Build Your Website Traffic Part III, we will take a look at how to prepare a media kit and press release. Remember public relations (PR) can be one of your most powerful marketing tools.

Once you have decided that you have something newsworthy about your art or art business AND you have decided on the appropriate media and audience, you are ready to develop a press release and media kit.

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Art Marketing – Use Public Relations To Build Your Website Traffic Part II

In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you. In this article we will look at the various venues or outlets for your message and a few tips on how to work with the media.

The media then and now

There are a lot of media choices available to you - choose them wisely!

There are a lot of media choices available to you – choose them wisely!

In the not too distant past the number and types of media available for publishing your message was somewhat limited. Examples of the various venues available then included:

  • Newspapers both daily and weekly, national and community
  • Magazines
  • Trade publications
  • Television stations – network, local news and features
  • Radio Stations – news, talk radio

Recently some of these venues have been in decline, most notably major newspapers, network television and magazines with the advent of the digital age. Our media has become ever more fragmented with audiences able to find venues that give them only the information they want to consume – bad for large networks, good for niche players and good for you! Some of the new media venues available to you to deliver your message include:

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Art Marketing – Selling Art Is Like Selling Potato Chips

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

I come from the business world. In over thirty years of business planning, marketing and research I have had the opportunity to work with successful (as well as my share of not so successful) startups to some of the world’s biggest and best known brands. These successful companies had a lot more in common than you might think. What they had in common was a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it.

When I was first asked to develop and teach the course Artrepreneurship at the Center for Innovation at Metropolitan State University of Denver to teach business to students in the arts I was excited but a bit apprehensive – I went to business school not art school! So here is my premise – selling art (or anything for that matter) is like selling potato chips, you do the basic things, you do them right and you have a chance to succeed. Don’t do them and you are set for failure.

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Marketing for Artists – The Four P’s + Free Worksheets

Girl Shelling Peas by Winslow Homer

P’s are not just for shelling – they are great way to look at your marketing activities!

Next to creating your art, the most important function in your art business is marketing. If you are not concerned about marketing then you are more likely just pursuing your passion or engaging in a hobby. If you are looking to grow your brand, expand your markets and make money, then marketing should be on your list of business skills to master.

What is marketing?

There are a lot of ways to look at a subject or concept and marketing is no different. People confuse marketing with sales or marketing with advertising. Marketing is a broad concept that encompasses much more.

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large “ While this is certainly a comprehensive definition what does it really mean?

The Four P’s of marketing

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