Tag Archives: Marketing

Art Marketing – Use Public Relations To Build Your Website Traffic Part I

Every artist or creative professional should be using some form of public relations to build their business and personal brand. It takes more than just having a website or online gallery to get more people experiencing your art and ultimately buying from you. One of the most effective ways you can drive traffic to your website or online gallery is by using public relations to tell the world about you and your art!

PR can be one of your most powerful marketing tools!

PR can be one of your most powerful marketing tools!

According to the Wikipedia article,” Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.” Don’t worry you don’t have to be a celebrity to put public relations to work for you!

Public relations is not advertising! With advertising you craft you message and you pay have it appear in some media venue such as a magazine or television station on the day and time you choose. With public relations you craft a message that is interesting and newsworthy then work with the media to get it published.

 

The world is hungry for news and to know what is happening. Although some media venues have been shrinking such as newspapers and magazines they have been replaced by a multitude of cable television channels, internet radio shows, online publications, newsletters, social media, journals and blogs. The world is hungry to hear what is new – it might as well be YOU that is new in the world!

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Art Marketing – Selling Art Is Like Selling Potato Chips

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

I come from the business world. In over thirty years of business planning, marketing and research I have had the opportunity to work with successful (as well as my share of not so successful) startups to some of the world’s biggest and best known brands. These successful companies had a lot more in common than you might think. What they had in common was a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it.

When I was first asked to develop and teach the course Artrepreneurship at the Center for Innovation at Metropolitan State University of Denver to teach business to students in the arts I was excited but a bit apprehensive – I went to business school not art school! So here is my premise – selling art (or anything for that matter) is like selling potato chips, you do the basic things, you do them right and you have a chance to succeed. Don’t do them and you are set for failure.

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Marketing for Artists – The Four P’s + Free Worksheets

Girl Shelling Peas by Winslow Homer

P’s are not just for shelling – they are great way to look at your marketing activities!

Next to creating your art, the most important function in your art business is marketing. If you are not concerned about marketing then you are more likely just pursuing your passion or engaging in a hobby. If you are looking to grow your brand, expand your markets and make money, then marketing should be on your list of business skills to master.

What is marketing?

There are a lot of ways to look at a subject or concept and marketing is no different. People confuse marketing with sales or marketing with advertising. Marketing is a broad concept that encompasses much more.

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large “ While this is certainly a comprehensive definition what does it really mean?

The Four P’s of marketing

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