Tag Archives: Market Research

Data Mining For Arts & Cultural Organizations

I am starting a new series of articles on how arts and cultural organizations can improve their marketing by using simple market research tools combined with data mining techniques. These techniques will allow you to better understand your customer’s behavior and better target your marketing efforts. Whether your goal is to increase your membership, improve attendance or just get better awareness there are a lot of tools that will help you do just that!

You don’t need to be a data scientist or have a bank of computer servers to use the techniques now being utilized by businesses around the world. In this series of articles I will take you from developing a simple survey and taking your insight beyond simple counts and averages by using state of the art data mining and analysis techniques. You will learn more about your customers, your product offerings, uncover new insights, and use your marketing dollars more effectively.

Stay tuned – I look forward to introducing you to data analytics and the arts organization.

The Opportunity & Defining The Problem

How Much Data Do I Need?

Survey Design and Data Preparation

Art Marketing – Grow Your Art Business By Talking to Your Customers! @neilmckenzphoto

Think of customer research as a way to help you paint a picture of your customer and grow your art business!

Think of customer research as a way to help you paint a picture of your customer and grow your art business!

When working with artists I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.

Whether you have an extensive customer list or are just starting out in your art business, finding out more about your customers is one activity that can make a difference to your bottom line. If you don’t have any customers yet, then a good strategy is to find a competitor with work similar to yours and find out what their customers are all about.

I like to use the art analogy of “painting a picture” of your customer. What do they look like in terms of income levels, demographics, geographic location, lifestyle, traditional and online media habits, and social media preferences? If you can paint a picture of your customer then finding more of them should become easier.

Continue reading

Five Simple Steps To Grow Your Creative Business

Start by talking to your customers!

 

When working with creative businesses I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.

Read the complete article here:  Five Simple Steps To Grow Your Creative Business