Tag Archives: Goals

2015 Goals for Artists and Creative Professionals

Planning Checklist

When developing goals for your art business, a great place to start is with a simple checklist

OK, with the New Year just getting started, now is a good time to think about your art and business goals for the year(s) ahead.  You may have goals that are creative in nature or goals that are more in the realm of business and marketing.  Most likely you have both.

Spend some time soon to decide what your major goals should be and then write them down.  These could be major things you want to accomplish in the next few years to much shorter term projects.  After you have them written down, be sure review and revise them monthly or what ever works best for you.  In the following artice I will give you some ideas on art and art business goals for the New Year.

Just like any other business, artists need to set goals as well. Your goals will help guide your art business direction and help you answer the question of “where are you going?” When artists typically think of goals they think of their creative direction and what types of art they are going to create. If you have an art business you need to broaden the scope of your goals to include the major business functions.

Some ideas to help you in developing your art business goals

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Business Planning for Artists – The Planning Process

The business planning process consists of four basic questions

Every business needs a plan including businesses in the arts! A plan will help you organize your business and give it a much better chance to succeed and grow. Many successful artists and galleries have told me that when they started their business they now wish that they had spent more time to create a formal plan. They felt that having a plan would have enabled them to grow faster and make fewer mistakes – take their advice!

Whether you are starting a new art business or have an existing one, make sure that the planning process is a part of your business life. A major benefit of the planning process in addition to the plan itself, is developing a way of thinking about your business and the environment it operates in. You will begin to see things differently and uncover opportunities and threats before others see them

Most people spend more time planning their vacations than they do in planning for their businesses – don’t let this happen to you. Set some time aside for planning in your normal course of work – planning should be a normal part of your work!

The Planning Process

In keeping with the “planning your vacation or trip” theme, planning for your business is quite similar. The planning process is really quite simple and consists of four basic questions. Finding the answers to these questions is a little more complicated and will require some time and effort on your part. The basic questions in the planning process are:

  1. Where are we now?
  2. Where are we going?
  3. How are we going to get there?
  4. How will we know when we have arrived?

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Goals for Artists

Just like any other business, artists need to set goals as well. Your goals will help guide your art business direction and help you answer the question of “where are you going?” When artists typically think of goals they think of their creative direction and what types of art they are going to create. If you have an art business you need to broaden the scope of your goals to include the major business functions.

In the article Business Plan Basics for Artists – Goals and Objectives we explored why you need goals and how to turn them into objectives. Here are a few ideas in the areas where you should be developing goals:

Creative Direction / Products / Services

What are your goals with regards to your creative direction, the art you produce and services you provide? If you have been dreaming about a new creative project or direction, turn it into a goal! Here are some ideas to get you thinking about your creative direction and product/service goals:

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Business Plan Basics For Artists – Goals and Objectives

The first few steps in developing a business plan for your art or creative enterprise are to identify your overall direction after careful consideration of you external and internal business environments and capabilities. Before you develop your Goals and Objectives you should have a good feel for your:

  • Mission / Vision
  • Values/ Beliefs
  • Internal Strengths and Weaknesses
  • External Opportunities and Threats
  • Competition
  • Your Products, Customers, and Markets

The next step in the planning process is to create a framework to accomplish your mission. The process is actually quite simple.

Goals  –>  Objectives  –>  Strategies  –>  Action Plans

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