Tag Archives: effective websites

Elements of an Effective Artist Website

Creatives and Business earth_and_magnify_glass

How will you be found on the internet and how can you create a great viewer experience that will keep people coming back?

In the article, Artists – Why You Need a Great Website I took a look at how important it is for you to have a web presence for your art business.  In this article I explore some of the things or “elements” that make an effective website and web viewer experience.  Your overall goal for your web presence should be to provide the best viewer experience which connects with your audience, keeps them coming back and makes them want to tell their friends about you and your art.  Just like any marketing activity such as advertising or public relations, your website needs to cover the basics.  Three important areas to consider in developing an effective web presence include:

  1. The choice of your website address
  2. A strategy for your content
  3. Key website design elements and functionality

It starts with your website address

Your website address can have a large impact on your overall web success.  With millions of websites it should come as no surprise that the really good website addresses such at www.theartgallery.com are already taken.  Here are some tips if you are in the process of getting a URL or thinking of adding a new one:

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Artists – Why You Need a Great Website

Old television set

We have a lot more choices today in where to point our eyeballs and ears

These days having a good website is more important than ever before. The key word is good!  Without a website your customers and prospects may not take you seriously and you may not appear professional.  From a marketing perspective an online presence is imperative as media moves from away from traditional forms such as newspaper, magazine, television, radio and some forms of direct marketing.  Even your local hot dog stand probably has a website!

There is a lot of competition for your customer’s attention

There are millions of web sites with billions of pages on the internet.  Thousands more websites are being added every day.  If you don’t implement an effective web strategy you may find yourself at the bottom of a huge search list never to be found.

It is important to remember that you are competing for your customers’ and prospects’ attention; it’s that simple.  As consumers have become more plugged in than ever before, their attention span has become shorter.  People are increasingly becoming “multitaskers” and it is not uncommon for people to be writing an email while checking their Facebook page, texting on their mobile device with a television set on in the background.  In short if you cannot provide an engaging online experience then your customers and prospects will be off to the next thing – guaranteed!

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