Tag Archives: Direct Marketing

Direct Mail For Artists

Creatives and Business Postcard

A great direct mail piece grabs attention, touches the emotions and leads to taking action

Direct mail is often referred to as “junk mail” but if it is used properly it is anything but “junk”. The usage of direct mail has been declining for many years brought on by the recession and a shift towards digital media. There may not be a better time to use direct mail as the competition for space in the mailbox as declined and studies have shown that direct mail can be very effective.

To have an effective direct mail program you need to have your market targeted, secure a list which matches your target customers and create a direct mail piece that gets read and acted upon. Direct mail can take on many forms such as postcards, letters, coupons, packages, samples, promotional items, brochures and other marketing materials. Direct mail can be sent to your existing customers and prospects, galleries, collectors, patrons, businesses or other organizations.

Treat direct mail as you would any marketing tool such as advertising, public relations, digital or social media – try different things and see what works for you. Direct mail can complement your uses of these tools especially with your digital marketing efforts.

Here are some things you should consider in using direct mail for your art business: Continue reading

Art Marketing – The Place Part of the 4P’s – Direct Marketing

Every artist should consider using direct marketing to sell their art!

Every artist should consider using direct marketing to sell their art!

If you put two marketing experts in a room and ask them what is the definition of direct marketing they will likely give you twelve different answers! A short definition of direct marketing is where the producer or artist deals directly with the end user with no other intermediaries involved – the end user could be either a consumer or business. In the previous article, Art Marketing – The Place Part of the 4P’s – Distribution Basics we looked at the basics of the distribution piece or “Place” in the 4P’s model of marketing.  In this article we will take a closer look at direct marketing and how you might use it in selling your art.

While direct marketing is one of the many distribution channels available to you as an artist it also describes many marketing tools. Some examples of direct marketing tools are:

  • Direct mail
  • Telemarketing
  • Catalogs
  • Internet marketing
  • Email marketing
  • Mobile Marketing
  • Trade shows / seminars
  • Door to door leaflets
  • Direct Response television / radio
  • Kiosk marketing
  • Direct selling

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QR Codes for Artists – An Easy Entry into Mobile Marketing

When scanned with a mobile device this QR Code will lead you to www.creativesandbusiness.com

What is a QR Code?

You have probably seen them and if you are a technology “early adopter” you may have even scanned one using your mobile phone. QR Codes or 2D barcodes are like product barcodes on packaging in that a series of lines or squares (in this case) can represent information.

QR Stands for Quick response

The QR barcode was developed in 1994 by Denso-Wave a subsidiary of Toyota as a way to quickly scan a larger amount of data than a typical barcode could store. It is now a worldwide standard and its uses have grown from its manufacturing and inventory control roots. A QR code can:

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Website Basics For Artists – Why You Need A Website

These days having a good website is more important than ever before – the key word is good! Without a website your customers and prospects may not take you seriously and you may not appear professional. From a marketing perspective an online presence is imperative as media moves from away from traditional forms such as newspaper, magazine, television, radio and some forms of direct marketing. Even your local hot dog stand probably has a website.

What you are up against

There are millions of web sites with billions of pages on the internet. Thousands more websites are being added every day. If you don’t implement an effective web strategy you may find yourself at the bottom of this huge list never to be found.

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