Tag Archives: customer service

Exploring Your Brand Experience + Free Worksheet

Think About How Others See Your Brand Experience

Think About How Others See Your Brand Experience

Your art business does not exist in a competitive vacuum! Your customers and prospects have a multitude of choices when it comes to parting with their money. As the world becomes a flatter place (a term coined by Thomas Friedman in his book, The World is Flat) not only will your competition come from your local area but increasingly you will see it from around the globe.

You can thank the internet and trade policies for turning the world into one big marketplace of ideas, products and services. This trend could be viewed as a threat to your business but it could also be viewed as an even larger opportunity.

Today there is no shortage of companies providing any and every product/service and that includes art! In order to stand out in this crowded marketplace it is imperative that you think about your brand experience. A good brand experience will set you apart from the competition and get people talking about you and your art business. A bad brand experience will likely will get you passed by and a really bad brand experience will get people talking about you – and not in a good way!

Some examples of a great brand experience

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Customer Service – A Key To Growing Your Art Business

100% Guarantee

Great customer service is more than a 100% guarantee

In these still challenging economic times it is more important than ever to provide world class service. The old adage that keeping an existing customer is a lot cheaper than getting a new one rings even truer today. In a world of endless phone menus and computer voice recognition programs it seems that some organizations take their customers for granted – something you shouldn’t even consider!

Organizations that don’t take their customers for granted are positioned to grow as the economy turns around. Arts and creative enterprises are no different. When you hear the brand names Amazon, Zappos, Apple or Southwest Airlines you will probably associate them with great customer service. Whether you are a one person studio or run a larger operation you need to take care that your customer service image is world class.

What is customer service?

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Your Customer Service Image – Artists and Creatives Take Note

In these challenging economic times it is more important than ever to provide world class service.  The old adage that keeping a customer is a lot cheaper than getting a new one rings even truer today.  In a world of endless phone menus and computer voice recognition programs it seems that some organizations take their customers for granted.

The organizations that don’t take their customers for granted are positioned to capture market share once the economy turns around.  Arts and creative enterprises are no different.  Whether you are a one person studio of have employees you need to take care that your customer service image is world class.

When developing brand images in my photography business, Neil McKenzie Photography for the customer service function or department I always ask my clients to tell me about their customer service efforts.  The questions I ask go something like this: Continue reading

Five Simple Steps To Grow Your Creative Business

Start by talking to your customers!

 

When working with creative businesses I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.

Read the complete article here:  Five Simple Steps To Grow Your Creative Business