Tag Archives: Customer Analysis

Art Marketing – Grow Your Art Business By Talking to Your Customers! @neilmckenzphoto

Think of customer research as a way to help you paint a picture of your customer and grow your art business!

Think of customer research as a way to help you paint a picture of your customer and grow your art business!

When working with artists I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.

Whether you have an extensive customer list or are just starting out in your art business, finding out more about your customers is one activity that can make a difference to your bottom line. If you don’t have any customers yet, then a good strategy is to find a competitor with work similar to yours and find out what their customers are all about.

I like to use the art analogy of “painting a picture” of your customer. What do they look like in terms of income levels, demographics, geographic location, lifestyle, traditional and online media habits, and social media preferences? If you can paint a picture of your customer then finding more of them should become easier.

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Customer Analysis for Artists and Creatives (Part II) – Customer Segmentation and Target Markets

In the first article Customer Analysis For Artists and Creatives (Part I) – Focus On Your Customers!,I talked about defining your customer groups as a crucial step in developing your marketing plan and strategies. In this article we are going to further define and segment our markets or customer groups.  We will first review how to develop a list of your customer or market groups from your present customers and then adding in potential customer groups.  Next we will look at ways to segment or categorize these groups based on similar attributes.  Once you are able to “paint a picture” of your customer groups it is much easier to develop strategies to grow these segments.

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Customer Analysis For Artists and Creatives (Part I) – Focus On Your Customers!

When developing your business and marketing plan you need to look at and analyze several area such as your strengths and weaknesses, opportunities and threats, competition and your products and services. None of these areas is more important than taking a hard look at your customers and prospects.

Today’s top companies are more customer focused and less focused on their products and competition. There is no shortage of products or services and competitors – attracting and retaining customers seems to be the problem (or opportunity if you approach it right).

One of the best customer centric companies is Amazon. You only need to look at their mission statement to see how this drives their strategies and day to day activities – “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

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