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Financing Your Art Business

Money is the life blood of any business

Money is the life blood of any business. When there isn’t enough you may need to look at additional sources to grow your art business

Every business needs money to operate and grow and your art business is no exception. It is important that you have a basic understanding of the various ways to finance a business that are available. Most artists start(finance) their businesses with their own or borrowed funds and use the money generated from sales to fund future activities. For some artists these funds are not sufficient to fund their growth plans or other obligations and they need to raise money.

In this article I will explore the common ways to finance a business. You don’t need to go to business school to understand the basics of business financing. Learn the basics and you are well on your way to keeping your art business viable and growing! In a future article I will take a look at other financing methods such as grants, fiscal sponsorship and crowdfunding.

Why you may need financing

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Art Marketing – Use Public Relations To Build Your Website Traffic Part I

Every artist or creative professional should be using some form of public relations to build their business and personal brand. It takes more than just having a website or online gallery to get more people experiencing your art and ultimately buying from you. One of the most effective ways you can drive traffic to your website or online gallery is by using public relations to tell the world about you and your art!

PR can be one of your most powerful marketing tools!

PR can be one of your most powerful marketing tools!

According to the Wikipedia article,” Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.” Don’t worry you don’t have to be a celebrity to put public relations to work for you!

Public relations is not advertising! With advertising you craft you message and you pay have it appear in some media venue such as a magazine or television station on the day and time you choose. With public relations you craft a message that is interesting and newsworthy then work with the media to get it published.

 

The world is hungry for news and to know what is happening. Although some media venues have been shrinking such as newspapers and magazines they have been replaced by a multitude of cable television channels, internet radio shows, online publications, newsletters, social media, journals and blogs. The world is hungry to hear what is new – it might as well be YOU that is new in the world!

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Artist Goals 2015 – Finding Opportunities + Free Worksheet

Looking for opportunities and threats

Look for opportunities to grow your art business but don’t forget to to avoid the rocks (threats)…

Now is a great time to think about all of the opportunities you could discover and take advantage of in the coming year. This year make it a point to find new opportunities for you as an artist and for your art business as well.

Knowing what your opportunities are gives your art business a solid sense of direction and a basis to develop your strategies. Opportunities come in all shapes and sizes and you need to look for them because they may not be looking for you. Examples of opportunities could be new places and venues to show and sell your work, a better way to produce your art, market trends, or a better ways to run your business. If you think about it there are probably quite a few opportunities you should be looking at right now!

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Artist Goals 2014 – Places to Advertise Your Art Business

Advertising Venues for Artists

It is getting harder and harder to find a place not touched by advertising…

OK, one of your goals for this year should be to take a look at where you are advertising your art business and make changes to suit your goals, strategies and budgets. Are there places where you should be advertising?

Advertising is where you pay to have your message displayed on a particular medium for a particular length of time at a cost that is known to you. The key word with advertising is that you “pay”. Advertising is not free and it is important that you have a well thought out strategy before embarking on any advertising effort or program as it can get quite expensive.

There are a lot of factors that go into having a successful advertising program. The tricky thing about advertising is that all of these factors need to be working in your favor – kind of like an engine running on all cylinders.

In this article I am going to take a look at one of these factors and provide you with some ideas about places or mediums to advertise your art business. There are more places to spend your advertising dollars than you have money to spend on advertising, so choose wisely.

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