Tag Archives: Center For Innovation

Art Marketing – Selling Art Is Like Selling Potato Chips

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

I come from the business world. In over thirty years of business planning, marketing and research I have had the opportunity to work with successful (as well as my share of not so successful) startups to some of the world’s biggest and best known brands. These successful companies had a lot more in common than you might think. What they had in common was a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it.

When I was first asked to develop and teach the course Artrepreneurship at the Center for Innovation at Metropolitan State University of Denver to teach business to students in the arts I was excited but a bit apprehensive – I went to business school not art school! So here is my premise – selling art (or anything for that matter) is like selling potato chips, you do the basic things, you do them right and you have a chance to succeed. Don’t do them and you are set for failure.

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To Have a Successful Art Business You NEED Some Business Moxy!

If you are serious about your art business you need some business Moxy!

If you are serious about your art business you need some business Moxy!

If you sell your art you are in business! Whether you are just selling your art as a hobby, to make extra income or you are going all out in your art business you need to learn about business. More than likely you went to art school and not business school but don’t worry, the learning about business is not out of your reach. One of the things I have found in teaching business to hundreds of students is that those with an art background did not have a problem “getting it” and in many respects excel because of their creative talents.

Hopefully since you are reading this blog I probably don’t have to convince you that business skills are an important part of any creative career whether you are in business for yourself or you work for someone. The business world has changed and many of the things that have worked in the past may be less effective or not effective at all. Having a good grasp on how business works will help ensure the success of your creative enterprise or make you more valuable to your employer.

How Do Artists Get Business Skills?

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Art Marketing – The Gallery Experience

Creatives and Business Gallery

People will see your work In a physical gallery or Online – Make sure it is a great experience!

One of the exercises I conduct with my Artrepreneurship students at the Center for Innovation at Metropolitan State University of Denver is to brainstorm on what makes a great gallery experience.  Many artists show and sell their work in an physical gallery, many have only an online presence and many have both.  No matter whether your work is displayed in a physical location or in the virtual world, a great gallery experience matters.

A Great Brand Experience Makes You Stand Out From The Competition

When you show your work, one of your highest priorities should be to create a great experience for those who attend your opening and view your work. If you only have an online presence you will need to be creative in providing your viewer with a great experience.  The thing that makes great brands or companies stand out from their competition is providing a great experience that their audience remembers and talks about. A great experience encompasses many things such as:

  • Having a great product or service
  • Using the product or service is fun, educational, enlightening and functional
  • Being able to understand the product and its benefits
  • The product’s design, features and esthetics
  • The product’s packaging
  • Meeting or exceeding the customer’s expectations
  • Touching as many senses such as touch, smell, sight, and hearing
  • Great customer service and a desire to come back and tell their friends

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Art Marketing – Social Media for Artists & Free Social Media Webinar!

Social Media for Artists

Artists Have Quite A Lot of Choice To Show Their Work & Connect On Social Media

Artists Have Quite A Lot of Choices To Show Their Work & Connect On Social Media

Artists have a unique advantage in using social media in that they can show examples of their work and many people are intrigued by the creative process and the artist lifestyle. But just being an artist is probably not enough to get you noticed on today’s exploding social networks – you need to work at it and do it right.To use an art analogy, you need to use social media to “paint” a picture of you and your brand that meshes with the audience you are connecting with. Think of social media as a blank canvas on which you can create an experience that people find interesting and makes them want to find out more about you and your art.

Tips for Effective Social Media

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