Tag Archives: Business Tips

Art Marketing – Selling Art Is Like Selling Potato Chips

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

I come from the business world. In over thirty years of business planning, marketing and research I have had the opportunity to work with successful (as well as my share of not so successful) startups to some of the world’s biggest and best known brands. These successful companies had a lot more in common than you might think. What they had in common was a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it.

When I was first asked to develop and teach the course Artrepreneurship at the Center for Innovation at Metropolitan State University of Denver to teach business to students in the arts I was excited but a bit apprehensive – I went to business school not art school! So here is my premise – selling art (or anything for that matter) is like selling potato chips, you do the basic things, you do them right and you have a chance to succeed. Don’t do them and you are set for failure.

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Don’t Forget the Little Things – Like Business Cards!

The Introduction

Think of your business card as more than something you leave behind after meeting someone. Make it an extension of your brand and your story

You need a good business card and I put emphasis on “Good”!  I have met many artisans in casual situations and even at art fairs who don’t have a business card.  Not only do they miss out on future sales they are not giving their brand a professional image that says, “I mean business!”.  Here are some ideas and tips on putting your business card to work for you.

 

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Art Marketing – Sell The Sizzle or the Steak?

There is an old sales adage that says “sell the sizzle not the steak”. For most art and creative products there should be a lot of sizzle to talk about. Have you ever noticed that in some restaurants that the kitchen is out in the open or that the waiters walk by the tables with sizzling platters? They do this because the sights, sounds and smells of a tasty dish evoke emotions and spark interest – in essence they are selling the sizzle not the steak and you can too!

Selling the Steak

If You Want A Great Steak Dinner You Need To Start With A Great Steak!

If You Want A Great Steak Dinner You Need To Start With A Great Steak!

Selling the steak is when you talk about the specifications, features and materials that go into your art. While it is important that a piece of art is painted in oil on a certain type or quality of canvas, this is probably not the reason people would buy the art. Look at the “steak” as the “nuts and bolts” of a product and something you would see in a manufacturer’s specification sheet. While specs are important, people are swayed by the sizzle.  Many fine art photographers seem more interested in telling their customers about what camera the image was produced on, what kind of printer and paper the image was printed on and how long it will last. While these facts may be important they have little to do with why a particular print is bought. Don’t dwell too much on the specifications, if your prospect likes the image the other facts will help reinforce the sale.

Selling the Sizzle

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Art Marketing – Social Media for Artists & Free Social Media Webinar!

Social Media for Artists

Artists Have Quite A Lot of Choice To Show Their Work & Connect On Social Media

Artists Have Quite A Lot of Choices To Show Their Work & Connect On Social Media

Artists have a unique advantage in using social media in that they can show examples of their work and many people are intrigued by the creative process and the artist lifestyle. But just being an artist is probably not enough to get you noticed on today’s exploding social networks – you need to work at it and do it right.To use an art analogy, you need to use social media to “paint” a picture of you and your brand that meshes with the audience you are connecting with. Think of social media as a blank canvas on which you can create an experience that people find interesting and makes them want to find out more about you and your art.

Tips for Effective Social Media

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