Tag Archives: Business for Artists

Project Management For Artists – Part I

Gantt Chart for an Artist Project

The most important step in any project is to determine the major tasks to be completed – by when, by who and how much

Artists and creative professionals live and thrive in a world of projects. Projects can be large or small, last from weeks to even years and involve only the artist or a multitude of people. Whatever your project, you need to be efficient in managing your projects as this will have a big impact on your bottom line.

Most art projects start with some kind of deadline when a work needs to be delivered to a client or to meet a show opening date. Project management will help you identify and schedule all of the steps or activities that need to be accomplished for a project to meet its deadlines. Meeting your deadlines is a key ingredient in your art business brand, so don’t take your commitments lightly. Remember: It is better to under promise and over deliver than to over promise and under deliver!

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Management Basics For Art Business Owners

The Five Functions of Management

As an art business owner you need to be concerned about management!

If you already run an art business or are thinking about starting one then one of the things you will want to get a good grasp of is management. Whether you are a one man show or employ numerous people you are involved in management.

As a business owner you need to be concerned about managing people, money, projects and all of the other business functions like accounting/finance and marketing. Even if you don’t employ others you will need management skills to work with others such as contractors, suppliers and even customers! If you are a business owner your overall success depends on having good management skills.

The role of management in your art business

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Art Marketing – Use Public Relations To Build Your Website Traffic Part III

Once you have developed your message and media you are ready for your press release

Once you have developed your message and media you are ready for your press release

It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you!  In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. In the second part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part II we looked at the various venues or outlets for your message and a few tips on how to work with the media.

In this final part of the series Art Marketing – Use Public Relations To Build Your Website Traffic Part III, we will take a look at how to prepare a media kit and press release. Remember public relations (PR) can be one of your most powerful marketing tools.

Once you have decided that you have something newsworthy about your art or art business AND you have decided on the appropriate media and audience, you are ready to develop a press release and media kit.

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Galleries, Shows and Exhibitions – Art Gallery Contracts

Make sure you know what you are getting into before signing an agreement with an art gallery

Make sure you know what you are getting into before signing an agreement with an art gallery

In the previous article, Galleries, Shows, and Other Opportunities to Show Your Work I took a look at a variety of options to show and exhibit your work. In this article I will explore some things you should consider before entering into an agreement to show your work with a gallery or other third party venue.

Having your work shown in a gallery can be a great way to build your art brand and support your other marketing efforts. If you are represented by a gallery you are entering into an agreement between you and the gallery. As with any agreement it is important to know what you are getting into. The same goes for having your work shown on an online gallery as well.

Good business relationships are based on having a good understanding and an agreement of what is expected of all parties. I have heard from many galleries that artists are a “pain” to work with and an equal amount of artists that say that galleries are a “pain” to work with. My suspicion is that most of this comes from relationships forged on a lack of understanding of what is expected, who is responsible for what, and typically the lack of a formal written agreement.

A gallery agreement is a legal document

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