Look for opportunities to grow your art business but don’t forget to to avoid the rocks (threats)…
Now is a great time to think about all of the opportunities you could discover and take advantage of in the coming year. This year make it a point to find new opportunities for you as an artist and for your art business as well.
Knowing what your opportunities are gives your art business a solid sense of direction and a basis to develop your strategies. Opportunities come in all shapes and sizes and you need to look for them because they may not be looking for you. Examples of opportunities could be new places and venues to show and sell your work, a better way to produce your art, market trends, or a better ways to run your business. If you think about it there are probably quite a few opportunities you should be looking at right now!
Most people spend more time planning their vacations that they do their businesses and in many cases even their lives – and artists are no exception! To be successful in business you need to know the answer to one of the basic questions of business planning – “Where am I going?” If you don’t know where you are going then getting there may be difficult, wherever “there” is…
In working with creative individuals I have found that it is hard for many of them to define what success means. “I want to be a successful artist working in my studio” seems to be about as far as many of them can go in defining their success.
Hopefully since you are reading this blog I probably don’t have to convince you that business skills are an important part of any creative career whether you are in business for yourself or you work for someone. The business world has changed and many of the things that have worked in the past may be less effective or not effective at all. Having a good grasp on how business works will help ensure the success of your creative enterprise or make you more valuable to your employer.
How Do Artists Get Business Skills?
Well you probably are not going to get them in art school! A few art programs have business as a part of their curriculum and more seem to be adding them. If you are in art school and they offer business courses you are doing yourself a disservice if you don’t take advantage of them. For everyone else here are a few ideas:
Creatives and Business is about helping artists and other creative professionals become more successful in the world of business. I will provide you with tools and techniques to help make your creative enterprise more successful and sustainable. I will also let you know about new ideas and resources in the creative business sector so you can learn about what other successful creatives are doing.