This is the third article in a Series on Market Research and Data Mining for Arts and Cultural Organizations. The marketing manager for the local Arts Center is interested in finding out more about the usage habits of its members and visitors and more specifically she is looking to increase participation in the Center’s Special Exhibits. In this article we will explore some tips on designing surveys and preparing the survey for analysis and data mining.
This is the second article in a Series on Market Research and Data Mining for Arts and Cultural Organizations. In this article we will explore how much data (or completed surveys in this case) we will need to conduct robust analyses whose results we can have confidence in. We will need enough responses to perform a traditional market research analysis as well as ensure we have enough data to conduct data mining and predictive analytics. Luckily we should be able to accomplish both goals with the same data set.
A Few Terms You Need To Know
Problem Definition – I’d like to…
This is the first article in a Series on Market Research and Data Mining for Arts and Cultural Organizations. A local art center is interested in how better to serve its members and visitors by providing exhibits and activities that are popular while increasing visitor traffic and memberships. The art center was founded over ten years ago and has grown steadily each year. Currently visitors and members can participate in a variety of offerings including: general visits, lectures, classes, artist demonstrations, family programs, social events and special exhibits,
The marketing manager is interested in learning more about the special exhibits side of the organization’s offerings in order to grow this segment. The manager is specifically interested in what other activities/offerings visitors participate in and how the center can maximize its limited marketing resources.