Tag Archives: Artists

Art Marketing – Use Public Relations To Build Your Website Traffic Part I

Every artist or creative professional should be using some form of public relations to build their business and personal brand. It takes more than just having a website or online gallery to get more people experiencing your art and ultimately buying from you. One of the most effective ways you can drive traffic to your website or online gallery is by using public relations to tell the world about you and your art!

PR can be one of your most powerful marketing tools!

PR can be one of your most powerful marketing tools!

According to the Wikipedia article,” Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.” Don’t worry you don’t have to be a celebrity to put public relations to work for you!

Public relations is not advertising! With advertising you craft you message and you pay have it appear in some media venue such as a magazine or television station on the day and time you choose. With public relations you craft a message that is interesting and newsworthy then work with the media to get it published.

 

The world is hungry for news and to know what is happening. Although some media venues have been shrinking such as newspapers and magazines they have been replaced by a multitude of cable television channels, internet radio shows, online publications, newsletters, social media, journals and blogs. The world is hungry to hear what is new – it might as well be YOU that is new in the world!

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Art Marketing – Selling Art Is Like Selling Potato Chips

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

I come from the business world. In over thirty years of business planning, marketing and research I have had the opportunity to work with successful (as well as my share of not so successful) startups to some of the world’s biggest and best known brands. These successful companies had a lot more in common than you might think. What they had in common was a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it.

When I was first asked to develop and teach the course Artrepreneurship at the Center for Innovation at Metropolitan State University of Denver to teach business to students in the arts I was excited but a bit apprehensive – I went to business school not art school! So here is my premise – selling art (or anything for that matter) is like selling potato chips, you do the basic things, you do them right and you have a chance to succeed. Don’t do them and you are set for failure.

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Advertising for Artist Shows – Postcards / Artist Cards

Artist Postcard

An effective artist show card shows your work and tells your story

In working with artists I have seen some very good artist show cards and some which left a lot to be desired.  If you are having a show or exhibition of your art work then make sure you make the most of your efforts.  Art show cards or postcards are a direct reflection of your brand and can serve more purposes than having something to hand out at your art show or exhibition.

Some of the uses are:

  • Announce an upcoming show or exhibition
  • A take-away for visitors to the show or exhibition
  • Another piece in your marketing materials portfolio
  • Inclusion into a press kit or press release (digital version)
  • An addition to your artist portfolio
  • Something to show current customers, prospects and others in your network

Remember that your artist show postcards don’t do you any good sitting in a box or stuffed in a drawer.  Get them out there so people can see your work and experience your brand – be creative!

The basics of an effective artist show card

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Who You Hang Out With Has A Big Impact On Your Success!

Image of crowd for your network

Your network is important to your success – both online and in-person!

Networking is one of most important activities your business must perform. Whether your art business consists of only you or you have others in your organization, networking is a must to grow your brand.

You’ve heard the saying “It’s not what you know but who you know” – well not exactly… Successful artists need both good art and skills and know the right people. Networking is about building relationships, not handing out business cards and more than having a lot of friends or followers on social media.

Networking is not a one-time activity – it is something you should be doing everyday of your business life. Networking may lead to direct sales from those in your network or they may lead to referrals and testimonials. In an age of social media and digital everything it is important that you don’t forget your friends, contacts and who you associate with in the REAL world.

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