Tag Archives: artist goals

Artist Goals 2014 – Developing and Managing My Brand

Creatives and Business Cattle Branding

Branding is for cattle. Building your brand is what you do!

Ok, your brand is one of the most important things in your art business and it will have a large impact on your overall business success. One thing about your brand is that other people will define it, so it’s imperative that you develop and manage its perception and reality.

Brands are everywhere, you have seen them: Coke, Pepsi, Nike, Ford, Mercedes, Dollar Store, Neiman Marcus, Oprah, Martha Stewart, PBS, Fox News, Prada, Walmart, Bic, Mount Blanc, Metropolitan Museum of Art, Louvre, and the list goes on and on. Each brand name has an experience and expectation associated with it and your brand does too!

Here are a few names that you might not associate with a brand: Picasso, Andy Warhol, Christo and Jeane-Claude, Henry Moore, Salvador Dali, Richard Avedon, Ansel Adams, Jasper Johns, Robert Mapplethorpe, Georgia O’Keefe, Jackson Pollock, Norman Rockwell, and the list goes on and on. Each name has an experience and expectation associated with it and your name does too!

The above examples are brands, some are businesses and some are more personal. For many artists it may be hard to separate your personal brand from your business brand – they may be in the same.

The traditional view of brand

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Artist Goals 2014 – Creating Effective Advertisements

Elements of an effective advertisement

There are building blocks or elements that effective advertisements have in common

OK, one of your goals for this year should be to take a look at your advertisements and look for ways to make them more effective. Creating an effective ad is more than just having eye catching graphics or a great headline – It is having the right elements working in harmony.

Effective advertisements capture the attention of your audience, engage them with your intended message and if everything works out well they buy from you.

Here are some of the basic elements that are common to most good advertisements:

Target audience

Without having a solid concept of who your target customers are and a good understanding of why they buy, you are probably wasting your advertising dollars. Talk to your customers and find out what they read, the websites they visit and social media they participate in. In short, you need to find out where you will find your customer’s eyes and ears.

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2015 Goals for Artists and Creative Professionals

Planning Checklist

When developing goals for your art business, a great place to start is with a simple checklist

OK, with the New Year just getting started, now is a good time to think about your art and business goals for the year(s) ahead.  You may have goals that are creative in nature or goals that are more in the realm of business and marketing.  Most likely you have both.

Spend some time soon to decide what your major goals should be and then write them down.  These could be major things you want to accomplish in the next few years to much shorter term projects.  After you have them written down, be sure review and revise them monthly or what ever works best for you.  In the following artice I will give you some ideas on art and art business goals for the New Year.

Just like any other business, artists need to set goals as well. Your goals will help guide your art business direction and help you answer the question of “where are you going?” When artists typically think of goals they think of their creative direction and what types of art they are going to create. If you have an art business you need to broaden the scope of your goals to include the major business functions.

Some ideas to help you in developing your art business goals

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