Ok, your brand is one of the most important things in your art business and it will have a large impact on your overall business success. One thing about your brand is that other people will define it, so it’s imperative that you develop and manage its perception and reality.
Brands are everywhere, you have seen them: Coke, Pepsi, Nike, Ford, Mercedes, Dollar Store, Neiman Marcus, Oprah, Martha Stewart, PBS, Fox News, Prada, Walmart, Bic, Mount Blanc, Metropolitan Museum of Art, Louvre, and the list goes on and on. Each brand name has an experience and expectation associated with it and your brand does too!
Here are a few names that you might not associate with a brand: Picasso, Andy Warhol, Christo and Jeane-Claude, Henry Moore, Salvador Dali, Richard Avedon, Ansel Adams, Jasper Johns, Robert Mapplethorpe, Georgia O’Keefe, Jackson Pollock, Norman Rockwell, and the list goes on and on. Each name has an experience and expectation associated with it and your name does too!
The above examples are brands, some are businesses and some are more personal. For many artists it may be hard to separate your personal brand from your business brand – they may be in the same.