OK, one of your goals for this year should be to take a look at where you are advertising your art business and make changes to suit your goals, strategies and budgets. Are there places where you should be advertising?
Advertising is where you pay to have your message displayed on a particular medium for a particular length of time at a cost that is known to you. The key word with advertising is that you “pay”. Advertising is not free and it is important that you have a well thought out strategy before embarking on any advertising effort or program as it can get quite expensive.
There are a lot of factors that go into having a successful advertising program. The tricky thing about advertising is that all of these factors need to be working in your favor – kind of like an engine running on all cylinders.
In this article I am going to take a look at one of these factors and provide you with some ideas about places or mediums to advertise your art business. There are more places to spend your advertising dollars than you have money to spend on advertising, so choose wisely.