One of your goals for the New Year should include a little reflection on what you are good at as well as those areas that need improvement. You strengths help you stand out among the competition and have a lot to do with the overall success of your art business. Knowing your strengths allows you to do what you do best and provides the backdrop for your marketing and sales efforts. In business terms – you capitalize on your strengths and manage your weaknesses. Just think about the things that you are really good at and how you can leverage them in the coming year.
Analyzing your strengths and weaknesses is a basic business technique taught in every business school. The concept is simple: you gain market advantage by leveraging your strengths while you work to correct or minimize your weaknesses. Luckily you don’t need to go to business school to get started – all it takes is a piece of paper and a pencil and then making a list of your art business’s strengths and weaknesses.