Tag Archives: Art Marketing – What are Your Really Selling?

Art Marketing – What are Your Really Selling?

Farmers Market

What are you selling, what products are selling more, selling less…

If you have been following the series of articles on the basics of Art Marketing you already know that a traditional way to describe marketing is called the Four P’s. The Four P’s are: Product, Price, Place (Distribution) and Promotion.  In this article we will take a look at the Product part of this marketing model and answer the question – “What are you selling?”

My Artrepreneurship students at the Center for Innovation at Metropolitan State University of Denver are required to prepare their Product List as one of the first steps in developing their business and marketing plans. At first glance this seems easy, but trust me, it will require some thinking and examination into what products you make, what they are used for and who the end user is. The process usually goes something like this:

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