Tag Archives: Art Gallery

Galleries, Shows and Exhibitions – Art Gallery Contracts

Make sure you know what you are getting into before signing an agreement with an art gallery

Make sure you know what you are getting into before signing an agreement with an art gallery

In the previous article, Galleries, Shows, and Other Opportunities to Show Your Work I took a look at a variety of options to show and exhibit your work. In this article I will explore some things you should consider before entering into an agreement to show your work with a gallery or other third party venue.

Having your work shown in a gallery can be a great way to build your art brand and support your other marketing efforts. If you are represented by a gallery you are entering into an agreement between you and the gallery. As with any agreement it is important to know what you are getting into. The same goes for having your work shown on an online gallery as well.

Good business relationships are based on having a good understanding and an agreement of what is expected of all parties. I have heard from many galleries that artists are a “pain” to work with and an equal amount of artists that say that galleries are a “pain” to work with. My suspicion is that most of this comes from relationships forged on a lack of understanding of what is expected, who is responsible for what, and typically the lack of a formal written agreement.

A gallery agreement is a legal document

Continue reading

Galleries, Shows, and Other Opportunities to Show Your Work

Today there are plenty of places where you can show and sell your work!

Today there are plenty of places where you can show and sell your work!

Today there are many opportunities for artists to show and share their work – you just need to be creative! Before you embark on choosing a venue to show your work you need to answer one simple question – “Is my customer likely to visit the venue either in the real or virtual worlds?”

When you talk to a person on the street and tell them you are an artist, one of the questions that they will likely ask is, “What gallery is your work in?” Being in a gallery is a large part of many artists marketing efforts and for some it says, “I have arrived”.

The reasons for having your work in a gallery can range from pure vanity, adding to your resume to selling your art. Hopefully one of your main goals will be to get new customers while building your brand.

Continue reading

To Get Noticed You Need To Think Creatively!

People looking in gallery window by Jeff Taylor www.uncommonphotography.net

Wow – check this out!

Unless you are a world famous artist or your work is in such hot demand, people will not buy your art sight unseen.  You need to capture the attention of your customers or prospects, sit them down in front of your art and give them a good reason to buy.  In today’s competitive environment there is no shortage of most products and art is no different!

Whether you sell you art only in a gallery setting, only online or a combination of both you need to make sure you stand out in a sea of competition.  The strategies you use to drive traffic to your gallery show or online gallery should all have one common goal – Getting Noticed!

Continue reading

Art Marketing – The Place Part of the 4P’s – Distribution Basics

As an artist you have many choices as to how your art will be sold

As an artist you have many choices as to how your art will be sold

If you are following this series of articles on the basics of Art Marketing you already know that a traditional way to describe marketing is called the Four P’s. The Four P’s are: Product, Price, Place (Distribution) and Promotion. In this article we will take a look at Place. In order to make a simple to remember model of marketing, Distribution was renamed Place so that is how we got the third P, besides it sounds much better than the 3 P’s and D….

One of the decisions you will have to make in your art business is where and possibly who will sell your art to your customer. You may sell your art directly to the consumer or to some middleman such as an agent, gallery or other retailer or even a wholesale distributor. In marketing these various choices are referred to as your distribution channels and the distribution chain.

The choices you make about your distribution channel will have an effect on:

Continue reading