Tag Archives: Art Business

Mission Statements for Artists

Image of ancient inscriptions on a gold plaque

While you probably don’t need to carve your mission statement in gold, it’s a good idea to write it down and post it someplace where you will be reminded of why your art business exists

One thing most successful businesses have in common is that have a mission that defines why they exist, what they hope to accomplish and how they interact with the world around them. For many companies this mission is distilled down into a statement or series of statements that describes their mission. Many companies have a formal mission statement which they use to guide their overall actions. For other companies their mission statement may be informal and for far too many companies they don’t have a mission statement at all – probably not a great choice!

Creating a mission statement for your art or creative business is one of the most important and perhaps most difficult tasks in developing your business plan. In a sentence or two you describe why your business exists, what you sell and to whom, and should include a bit of your “secret sauce.” In short, your mission statement is what gets you up in the morning! Your mission statement should guide your strategies and everyday actions so that you can achieve your art business goals. Continue reading

Management Basics For Art Business Owners

The Five Functions of Management

As an art business owner you need to be concerned about management!

If you already run an art business or are thinking about starting one then one of the things you will want to get a good grasp of is management. Whether you are a one man show or employ numerous people you are involved in management.

As a business owner you need to be concerned about managing people, money, projects and all of the other business functions like accounting/finance and marketing. Even if you don’t employ others you will need management skills to work with others such as contractors, suppliers and even customers! If you are a business owner your overall success depends on having good management skills.

The role of management in your art business

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Art Marketing – Selling Art Is Like Selling Potato Chips

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

Selling Art and Potato Chips Have a Lot More In Common Than You Might Think!

I come from the business world. In over thirty years of business planning, marketing and research I have had the opportunity to work with successful (as well as my share of not so successful) startups to some of the world’s biggest and best known brands. These successful companies had a lot more in common than you might think. What they had in common was a grasp for the basics of marketing, consumer behavior and a good plan of action with the management to execute it.

When I was first asked to develop and teach the course Artrepreneurship at the Center for Innovation at Metropolitan State University of Denver to teach business to students in the arts I was excited but a bit apprehensive – I went to business school not art school! So here is my premise – selling art (or anything for that matter) is like selling potato chips, you do the basic things, you do them right and you have a chance to succeed. Don’t do them and you are set for failure.

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Marketing for Artists – The Four P’s + Free Worksheets

Girl Shelling Peas by Winslow Homer

P’s are not just for shelling – they are great way to look at your marketing activities!

Next to creating your art, the most important function in your art business is marketing. If you are not concerned about marketing then you are more likely just pursuing your passion or engaging in a hobby. If you are looking to grow your brand, expand your markets and make money, then marketing should be on your list of business skills to master.

What is marketing?

There are a lot of ways to look at a subject or concept and marketing is no different. People confuse marketing with sales or marketing with advertising. Marketing is a broad concept that encompasses much more.

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large “ While this is certainly a comprehensive definition what does it really mean?

The Four P’s of marketing

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