Tag Archives: advertising for artists

Artist Goals 2015 – Create A Budget For My Art Business + Cash Flow Template

Creatives and Business Cash Flow Budget

As your art business grows your need for budgets will grow also

Ok, every business needs a budget – your art or creative business is no different. A budget for your business is sometimes called a cash flow budget or cash flow projection. Typically a cash flow budget covers a 12 month period and is updated over time. The concept is simple – you itemize your anticipated expenses by month and subtract them from the funds which come into your art business from sources such sales or cash injections like loans.

If you have money left over at the end of the month you can apply these funds to future monthly expenses. If you have a deficit at the end of the month you will need to come up with additional funds or possibly defer some expenses to a later date. Budgeting for your art business is really no different than having a budget for your home.

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Creating A Great Advertisement For Your Art Business

Lautrec Poster

Developing a great ad is an art!

Each day we are bombarded with literally thousands of sounds and images in the form of advertisements trying to get us to notice a product or idea and then persuade us to take some form of action – like buying a product or supporting an idea or cause.  It takes a great ad to cut through the clutter and get noticed – something which is easier said than done!

In this article I take a look at some ideas on how to create a great advertisement for your art business.  A good place to start is to take a look at advertising (don’t forget other artists) and see what connects with you and what doesn’t.

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Artist Goals 2014 – Developing and Placing an Ad for Your Art or Creative Business

Creatives and Business Advertising Chess vs Chance

A successful advertisement is a combination of research, planning, strategy and a bit of luck!

In the first article in this series on advertising for artists, Artist Goals 2014 – Places to Advertise Your Art Business the various mediums or venues to place an ad were discussed. These mediums ran the gamut from broadcast, print, outdoor to placing signs on telephone poles. If there is a place to put an advertising message then you can probably find someone has already done it!

The second article, Artist Goals 2014 – Creating Effective Advertisements the key ideas or concepts behind and effective ad were explored. In order for an ad to be effective you must have a purpose or objective behind your advertising and have carefully defined your target audience. The ad itself must have a strong headline, tell your story, offer the reader/viewer your proposition, have strong design elements to capture attention and finally an offer and call to action.

In this article I will take a look at some things you need to be aware of in developing and creating an advertisement for your art business. All media venues such as newspapers, magazines, web sites, and radio and television stations have specifications on the advertisements they run. These specifications will include the size of your ad, its resolution in terms of DPI or for video its bit rate as well a host of other factors. You need to be aware of these specifications and most likely you will have to design your ad to meet these specifications.

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Artist Goals 2014 – Creating Effective Advertisements

Elements of an effective advertisement

There are building blocks or elements that effective advertisements have in common

OK, one of your goals for this year should be to take a look at your advertisements and look for ways to make them more effective. Creating an effective ad is more than just having eye catching graphics or a great headline – It is having the right elements working in harmony.

Effective advertisements capture the attention of your audience, engage them with your intended message and if everything works out well they buy from you.

Here are some of the basic elements that are common to most good advertisements:

Target audience

Without having a solid concept of who your target customers are and a good understanding of why they buy, you are probably wasting your advertising dollars. Talk to your customers and find out what they read, the websites they visit and social media they participate in. In short, you need to find out where you will find your customer’s eyes and ears.

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