Market Research, Advanced Analytics, Consulting, Training & Educational Services

Neil McKenzie has over 30 years experience as a management consultant and corporate marketing research executive. He has worked with hundreds of organizations to develop business and marketing plans, including some of the world’s top brands.  Neil offers a no nonsense approach that is built on proven techniques used by the world’s most successful organizations.

Market Research and Data Analysis for Arts Organizations

We apply state of the art data analytics with traditional market research methods to glean more out of your research data. These techniques will allow you to better understand your customer’s behavior and improve your marketing efforts. Whether your goal is to increase your membership, improve attendance or just get better awareness we have the tools that will help you. You will learn more about your customers, your product offerings, uncover new insights, grow your audience/membership and use your marketing dollars more effectively. For more information please contact Neil McKenzie –

  • Problem/Opportunity Definition – Identify areas of concern and opportunities to help your organization’s membership and attendance grow
  • Survey Design & Implementation – Online, in-person, email or phone expert survey design and data collection
  • Data Preparation and Cleansing
  • Advanced Data Analysis combining traditional market research with today’s machine learning and AI methods
  • Predictive Analytics – improve your response rates on marketing programs by choosing the best targets and those most likely to respond using the best algorithms and analytic techniques
  • Customer Segmentation – divide your customers into familiar groups for better understanding and target marketing
  • Shopping Basket Analysis – analyze what products/services customers purchase with other products/services i.e. milk->cookies or lectures -> classes to fine tune your marketing efforts
  • Member/Donor Churn or Turnover Analysis – predict which members/donors are likely to not to renew and develop effective targeting and churn prevention strategies
  • Reports that are easy to understand and actionable with strategies you can implement to grow your organization

Consulting Services for Artists and Arts Organizations

  • Marketing Research & Analytics
  • Strategic Business Planning
  • Marketing Strategy Development
  • Brand Development
  • Audience Development

Training & Educational Services

  • Seminars, Workshops and Speaking Engagements
  • Business Basics for Artists & Arts Organizations
  • Marketing and Brand for Creative People
  • Business Planning for Arts Organizations
  • Custom Workshops and Educational Programs – Just Ask!

For more information please contact Neil McKenzie –

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