Category Archives: Your Creative Brand

Ideas To Help Build Your Creative Brand

Don’t Forget the Little Things – Like Business Cards!

The Introduction

Think of your business card as more than something you leave behind after meeting someone. Make it an extension of your brand and your story

You need a good business card and I put emphasis on “Good”!  I have met many artisans in casual situations and even at art fairs who don’t have a business card.  Not only do they miss out on future sales they are not giving their brand a professional image that says, “I mean business!”.  Here are some ideas and tips on putting your business card to work for you.

 

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Advertising for Artist Shows – Postcards / Artist Cards

Artist Postcard

An effective artist show card shows your work and tells your story

In working with artists I have seen some very good artist show cards and some which left a lot to be desired.  If you are having a show or exhibition of your art work then make sure you make the most of your efforts.  Art show cards or postcards are a direct reflection of your brand and can serve more purposes than having something to hand out at your art show or exhibition.

Some of the uses are:

  • Announce an upcoming show or exhibition
  • A take-away for visitors to the show or exhibition
  • Another piece in your marketing materials portfolio
  • Inclusion into a press kit or press release (digital version)
  • An addition to your artist portfolio
  • Something to show current customers, prospects and others in your network

Remember that your artist show postcards don’t do you any good sitting in a box or stuffed in a drawer.  Get them out there so people can see your work and experience your brand – be creative!

The basics of an effective artist show card

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Exploring Your Brand Experience + Free Worksheet

Think About How Others See Your Brand Experience

Think About How Others See Your Brand Experience

Your art business does not exist in a competitive vacuum! Your customers and prospects have a multitude of choices when it comes to parting with their money. As the world becomes a flatter place (a term coined by Thomas Friedman in his book, The World is Flat) not only will your competition come from your local area but increasingly you will see it from around the globe.

You can thank the internet and trade policies for turning the world into one big marketplace of ideas, products and services. This trend could be viewed as a threat to your business but it could also be viewed as an even larger opportunity.

Today there is no shortage of companies providing any and every product/service and that includes art! In order to stand out in this crowded marketplace it is imperative that you think about your brand experience. A good brand experience will set you apart from the competition and get people talking about you and your art business. A bad brand experience will likely will get you passed by and a really bad brand experience will get people talking about you – and not in a good way!

Some examples of a great brand experience

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Artist Goals 2015 – Capitalizing on Your Strengths + Free Worksheet

Singer_Sargent,_John_-_Atlas_and_the_Hesperides_-_1925

Determining your strengths and weaknesses is a key step in creating your business and marketing plans

One of your goals for the New Year should include a little reflection on what you are good at as well as those areas that need improvement. You strengths help you stand out among the competition and have a lot to do with the overall success of your art business. Knowing your strengths allows you to do what you do best and provides the backdrop for your marketing and sales efforts. In business terms – you capitalize on your strengths and manage your weaknesses. Just think about the things that you are really good at and how you can leverage them in the coming year.

Analyzing your strengths and weaknesses is a basic business technique taught in every business school. The concept is simple: you gain market advantage by leveraging your strengths while you work to correct or minimize your weaknesses. Luckily you don’t need to go to business school to get started – all it takes is a piece of paper and a pencil and then making a list of your art business’s strengths and weaknesses.

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