Creatives Wanted – The Creative Problem Solving Opportunity
- July 18th, 2010
- By Neil McKenzie
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There is a lot of buzz right now about how the US is in a creative crisis. According to the recent Newsweek article The Creativity Crisis – “Kim(Kyung-Hee Kim) found creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward. “It’s very clear, and the decrease is very significant,” Kim says.”"
Charlie Rose also had a segment on Creativity which featured Ashley Merryman who co-authored the Newsweek article as well as a couple of other creative guests. I suggest you check out both the Newsweek article and Charlie Rose video – very interesting!
Even businesses are getting into the act as a result of the poor economy and the uncertain future. In the recent study conducted by IBM – ”2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success” executives cited creativity as the key to success – “More than 60 percent of CEOs believe industry transformation is the top factor contributing to uncertainty, and the finding indicates a need to discover innovative ways of managing an organization’s structure, finances, people and strategy.”
Clearly this is a broad application of “creativity”. The world has changed and what worked in the past may not work now. It will be interesting to see how businesses try to nurture and implement creativity into their organizations.
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