Ok, whether you are already using online social networks to promote your art business or you are just thinking about it, one of your goals should be to take a look at how you are using social your social networks. In this article we will take a look at two of the ways you can use your social networks – social networking and social media.
Artists and other creative professionals can benefit from using online social platforms such as Facebook, Twitter, Pinterest, Instagram and LinkedIn to build their brand and grow their business. These tools can help you expand your business reach, keep in touch with customers and prospects, and grow your bottom line.
Many artists are using some form of online tools with Facebook, Twitter, LinkedIn and Pinterest being the most popular. There are a multitude of networks that you should consider but keep in mind that you need to be in the places where you are likely to find the people you are looking for. Some networks skew more towards women than say men. Others may skew more toward different age groups and interests. Some networks are growing and others are in decline. You need to be sure that the social networks you participate in are where your customers and prospects can likely be found.
Social Networking vs. Social Media
Social networking is not the same as social media. Social networking is building a network of contacts and interacting with them on a personal basis. Social media on the other hand is using your social network as an advertising or public relations tool or channel. The uses of social networking and social media are not mutually exclusive – in most cases you will want to use both. The big questions are how to employ each of these concepts and in just the right amounts.