Archive for the ‘Social Media’ Category

The Artist Nemo – Building His Brand and His Business

Neil McKenzie Photo 6800 300x240 The Artist Nemo Building His Brand and His Business

The Artist Nemo knows how to build his brand through social media

Some time ago I met local Denver artist Nemo on Twitter and decided to follow him and see how he was using social media to build his brand.  I was impressed by how he was connecting with his followers and learned that he was new to the area.  He was doing all the right things on social media to build his brand – using Twitter, creating a Facebook page, building a blog and most importantly – building relationships.  Nemo is his brand. 

I learned on Twitter that he was going to be showing a few pieces at a gallery in one of our local art districts, The Arts District on Santa Fe and decided to check him out in person.  When I first met him he had a cap that said Nemo and a flashing name tag – there was no mistaking that Nemo was in the house.  According to his tagline, Nemo is an ”American Graphique Couture artist who composes his subjects by drawing perfect freehand circles and spirals in pencil on paper”.
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Your Brand Lives In A Virtual World

I recently watched a very interesting program on PBS Frontline entitled Digital Nation that has some major implications for your business or personal brand. We are spending more time on our computers, notebooks, netbooks, PDAs, Smart phones iPhones, and soon the iPad – increasingly we are using more than one of these devices at the same time. Read more

Marketing vs. Brand

Brand is usually associated with the marketing world. For some the definition of brand means your logo or logo type. Today brand has come to encompass much more than marketing to include your product or service, the quality you provide, how you treat your customers and the total experience provided by your company. It goes across all business functions and is determined by your employees, customers, suppliers and stakeholders. Read more

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