Category Archives: Social Media

Social Media For Creatives

Artist Goals 2014 – Getting Testimonials and Referrals

Testimonials and referrals

Testimonials and referrals can be powerful tools to build your art brand and business

OK, one of your goals this year should be to start a program to get testimonials and referrals for you and your art business. Testimonials and referrals can be a powerful tool to help you build your brand and sell more art.

A testimonial is either a written, verbal or video statement from somebody about the virtues of you and/or your art. Testimonials can take the forms of a letter, an online post, or a review. Today we are seeing testimonials in the online world in such services as Yelp as well as the many sites such as Amazon that allow visitors to post comments and reviews. For many companies these online reviews may mean quite a lot for their brand and their success.

A referral is different than a lead. A referral is someone who is expecting your call and they have been briefed on what you offer and there is a potential to do business. A lead is merely a mention of somebody who “might” be interested in your art. Clearly a referral is much more powerful than a lead.

There are many successful artists and businesses where testimonials and referrals make up most of their marketing efforts. These are very powerful tools you should consider using.

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Galleries, Shows, and Other Opportunities to Show Your Work

Today there are plenty of places where you can show and sell your work!

Today there are plenty of places where you can show and sell your work!

Today there are many opportunities for artists to show and share their work – you just need to be creative! Before you embark on choosing a venue to show your work you need to answer one simple question – “Is my customer likely to visit the venue either in the real or virtual worlds?”

When you talk to a person on the street and tell them you are an artist, one of the questions that they will likely ask is, “What gallery is your work in?” Being in a gallery is a large part of many artists marketing efforts and for some it says, “I have arrived”.

The reasons for having your work in a gallery can range from pure vanity, adding to your resume to selling your art. Hopefully one of your main goals will be to get new customers while building your brand.

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Twitter For Artists and Creative Professionals – Following, Followers and Tweeting

In this article I will explore some ideas on who you should be following on Twitter, who you should follow back and some of the basics of Tweeting. In the first article about Twitter, Twitter For Artists and Creative Professionals – Getting Started I took a look at getting started on Twitter and the importance of having a strategy and developing a great profile. If you are just starting out on Twitter I suggest you take a look at this article.

These are some of the types of people and organizations you should be following on Twitter!

These are some of the types of people and organizations you should be following on Twitter!

A Little Review

Twitter is fun!

Twitter is a great way to see what people who you find interesting are doing, reading and recommending. On Twitter you can follow other artists, galleries, museums, arts festivals, companies that make or sell art supplies and just about anyone else that interests you.

Have a Strategy

You need a strategy and need to know why you are on Twitter or any social media for that matter. What do you hope to accomplish and how you are going to execute it? Here are a few things you need to look at as to the reasons to be on Twitter:

  • Do you want to make new contacts?
  • Do you want to learn about new things, ideas and techniques?
  • Do you want to ask questions and seek advice?
  • Do you want to help others?
  • Do you want to use Twitter to help sell your art?
  • Are you looking for a social experience?

When you can answer these questions about why you are on Twitter your path to success on this social media platform will become easier. The Bottom Line – Know why you are on Twitter and what you expect out of it.

Who Should You Follow?

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Twitter For Artists and Creative Professionals – Getting Started

Use the header image on Twitter in addition to your profile text and picture to tell your story!

Use the header image on Twitter in addition to your profile text and picture to tell your story!

I must admit that when I first heard about Twitter, I didn’t get it… What was I supposed to do with these short 140 character messages and possibly of what value could they be? In the several years that I have been using Twitter it has become my favorite social media platform, one which I look forward to checking out on a daily basis. I find that many artists and other creative people are not using Twitter either on a personal or business basis. I encourage you to take a look at Twitter and see how it might help you grow your art or creative business.

Unlike other social media platforms such as Facebook or LinkedIn you can follow anyone you choose. This could be people you know, people you find interesting and even companies or brands that you like. If you present yourself as interesting there is a good possibility that the people you follow will follow you back.

Here are some of the things I have learned:

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LinkedIn for Artists & Creative Professionals

With Linkedin the power of your network includes your direct connections as well as the connections of your connections!

With Linkedin the power of your network includes your direct connections as well as the connections of your connections!

I find the use of social media among artists and other creative business people to be all over the board. Some are quite proficient at using Facebook, Twitter, Pinterest and LinkedIn as well as other social sites, some have a presence and really don’t know why, some know they need to start and others are not even aware. Social media may not be for everyone but if you have a creative business then you need to take a hard look at these powerful tools.

One of the more interesting social media channels is LinkedIn. According to their website – “Our mission is simple: connect the world’s professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. The key word here is “professionals” – LinkedIn is not for chit chat. It’s a place where you present yourself as a professional, show your accomplishments and network with other professionals.

When I first started on LinkedIn I didn’t really “get it” or realize its full potential. I signed up, filled out the requested information and when I was done I had what looked like an electronic version of my resume – not thrilling reading by any standard. I found contacts from the schools I attended and people from companies where I had worked in my past. I made a few posts and then sat back and waited without any results.. I pretty much forgot LinkedIn and went on to pursue other social media avenues such as Facebook and Twitter.

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