OK, one of your goals this year should be to start a program to get testimonials and referrals for you and your art business. Testimonials and referrals can be a powerful tool to help you build your brand and sell more art.
A testimonial is either a written, verbal or video statement from somebody about the virtues of you and/or your art. Testimonials can take the forms of a letter, an online post, or a review. Today we are seeing testimonials in the online world in such services as Yelp as well as the many sites such as Amazon that allow visitors to post comments and reviews. For many companies these online reviews may mean quite a lot for their brand and their success.
A referral is different than a lead. A referral is someone who is expecting your call and they have been briefed on what you offer and there is a potential to do business. A lead is merely a mention of somebody who “might” be interested in your art. Clearly a referral is much more powerful than a lead.
There are many successful artists and businesses where testimonials and referrals make up most of their marketing efforts. These are very powerful tools you should consider using.