In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you. In this article we will look at the various venues or outlets for your message and a few tips on how to work with the media.
There are a lot of media choices available to you – choose them wisely!
The media then and now
In the not too distant past the number and types of media available for publishing your message was somewhat limited. Examples of the various venues available then included:
- Newspapers both daily and weekly, national and community
- Trade publications
- Television stations – network, local news and features
- Radio Stations – news, talk radio
Recently some of these venues have been in decline, most notably major newspapers, network television and magazines with the advent of the digital age. Our media has become ever more fragmented with audiences able to find venues that give them only the information they want to consume – bad for large networks, good for niche players and good for you! Some of the new media venues available to you to deliver your message include:
- Cable and satellite television – national, local community
- Online magazines
- Online newspapers and news sites
- Blogs about ideas or by influencers
- Internet radio and TV shows
- Social Media
- Podcasts and mobile content
- Satellite radio
You can see the number of channels available has increased dramatically. This is good because you can probably find an audience that is suited to your message. It is bad because some of the old standbys do not have the audience they once had and you will have to work harder to find the right venue for you – think of it as a great opportunity.