Category Archives: Social Media

Social Media For Creatives

Artist Goals 2014 – Targeting My Marketing Efforts

Creatives and Business - Target Marketing Matrix

A target marketing matrix will help you target your marketing activities and improve your marketing efforts

Ok, marketing takes a lot of time, effort and money but you probably already knew that. You need to be as efficient as possible in deciding “the what and to who you offer your art. Target marketing is matching up the right products with the right customers. The opposite of target marketing has been called Shotgun Marketing. Shotgun marketing has its applications but probably not as a basic marketing strategy for your art business.

The first step in target marketing is to define categories to describe what you are selling (your product list). Next define the categories or segments that best describe your customers or prospects (your customer group list. Once you have matched the right product with the right customer group you can then begin to develop effective marketing strategies for each combination – this is why it is called “Target Marketing”.

In this article I will show you how to develop your customer and product lists and how to put them together so you can start to prioritize and plan your marketing efforts.

Your product lines – what are you selling?

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Artist Goals 2014 – Social Networking or Social Media?

Creatives and Business Social Networking vs Social Media

To get the most out of your online networks you will probably need to do a bit of both!

Ok, whether you are already using online social networks to promote your art business or you are just thinking about it, one of your goals should be to take a look at how you are using social your social networks. In this article we will take a look at two of the ways you can use your social networks – social networking and social media.

Artists and other creative professionals can benefit from using online social platforms such as Facebook, Twitter, Pinterest, Instagram and LinkedIn to build their brand and grow their business. These tools can help you expand your business reach, keep in touch with customers and prospects, and grow your bottom line.

Many artists are using some form of online tools with Facebook, Twitter, LinkedIn and Pinterest being the most popular. There are a multitude of networks that you should consider but keep in mind that you need to be in the places where you are likely to find the people you are looking for. Some networks skew more towards women than say men. Others may skew more toward different age groups and interests. Some networks are growing and others are in decline. You need to be sure that the social networks you participate in are where your customers and prospects can likely be found.

Social Networking vs. Social Media

Social networking is not the same as social media. Social networking is building a network of contacts and interacting with them on a personal basis. Social media on the other hand is using your social network as an advertising or public relations tool or channel. The uses of social networking and social media are not mutually exclusive – in most cases you will want to use both. The big questions are how to employ each of these concepts and in just the right amounts.

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Artist Goals 2014 – Developing and Placing an Ad for Your Art or Creative Business

Creatives and Business Advertising Chess vs Chance

A successful advertisement is a combination of research, planning, strategy and a bit of luck!

In the first article in this series on advertising for artists, Artist Goals 2014 – Places to Advertise Your Art Business the various mediums or venues to place an ad were discussed. These mediums ran the gamut from broadcast, print, outdoor to placing signs on telephone poles. If there is a place to put an advertising message then you can probably find someone has already done it!

The second article, Artist Goals 2014 – Creating Effective Advertisements the key ideas or concepts behind and effective ad were explored. In order for an ad to be effective you must have a purpose or objective behind your advertising and have carefully defined your target audience. The ad itself must have a strong headline, tell your story, offer the reader/viewer your proposition, have strong design elements to capture attention and finally an offer and call to action.

In this article I will take a look at some things you need to be aware of in developing and creating an advertisement for your art business. All media venues such as newspapers, magazines, web sites, and radio and television stations have specifications on the advertisements they run. These specifications will include the size of your ad, its resolution in terms of DPI or for video its bit rate as well a host of other factors. You need to be aware of these specifications and most likely you will have to design your ad to meet these specifications.

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Artist Goals 2014 – Creating Effective Advertisements

Elements of an effective advertisement

There are building blocks or elements that effective advertisements have in common

OK, one of your goals for this year should be to take a look at your advertisements and look for ways to make them more effective. Creating an effective ad is more than just having eye catching graphics or a great headline – It is having the right elements working in harmony.

Effective advertisements capture the attention of your audience, engage them with your intended message and if everything works out well they buy from you.

Here are some of the basic elements that are common to most good advertisements:

Target audience

Without having a solid concept of who your target customers are and a good understanding of why they buy, you are probably wasting your advertising dollars. Talk to your customers and find out what they read, the websites they visit and social media they participate in. In short, you need to find out where you will find your customer’s eyes and ears.

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Artist Goals 2014 – Places to Advertise Your Art Business

Advertising Venues for Artists

It is getting harder and harder to find a place not touched by advertising…

OK, one of your goals for this year should be to take a look at where you are advertising your art business and make changes to suit your goals, strategies and budgets. Are there places where you should be advertising?

Advertising is where you pay to have your message displayed on a particular medium for a particular length of time at a cost that is known to you. The key word with advertising is that you “pay”. Advertising is not free and it is important that you have a well thought out strategy before embarking on any advertising effort or program as it can get quite expensive.

There are a lot of factors that go into having a successful advertising program. The tricky thing about advertising is that all of these factors need to be working in your favor – kind of like an engine running on all cylinders.

In this article I am going to take a look at one of these factors and provide you with some ideas about places or mediums to advertise your art business. There are more places to spend your advertising dollars than you have money to spend on advertising, so choose wisely.

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