Category Archives: Social Media

Social Media For Creatives

Twitter For Artists and Creative Professionals – Getting Started

Use the header image on Twitter in addition to your profile text and picture to tell your story!

Use the header image on Twitter in addition to your profile text and picture to tell your story!

I must admit that when I first heard about Twitter, I didn’t get it… What was I supposed to do with these short 140 character messages and possibly of what value could they be? In the several years that I have been using Twitter it has become my favorite social media platform, one which I look forward to checking out on a daily basis. I find that many artists and other creative people are not using Twitter either on a personal or business basis. I encourage you to take a look at Twitter and see how it might help you grow your art or creative business.

Unlike other social media platforms such as Facebook or LinkedIn you can follow anyone you choose. This could be people you know, people you find interesting and even companies or brands that you like. If you present yourself as interesting there is a good possibility that the people you follow will follow you back.

Here are some of the things I have learned:

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LinkedIn for Artists & Creative Professionals

With Linkedin the power of your network includes your direct connections as well as the connections of your connections!

With Linkedin the power of your network includes your direct connections as well as the connections of your connections!

I find the use of social media among artists and other creative business people to be all over the board. Some are quite proficient at using Facebook, Twitter, Pinterest and LinkedIn as well as other social sites, some have a presence and really don’t know why, some know they need to start and others are not even aware. Social media may not be for everyone but if you have a creative business then you need to take a hard look at these powerful tools.

One of the more interesting social media channels is LinkedIn. According to their website – “Our mission is simple: connect the world’s professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. The key word here is “professionals” – LinkedIn is not for chit chat. It’s a place where you present yourself as a professional, show your accomplishments and network with other professionals.

When I first started on LinkedIn I didn’t really “get it” or realize its full potential. I signed up, filled out the requested information and when I was done I had what looked like an electronic version of my resume – not thrilling reading by any standard. I found contacts from the schools I attended and people from companies where I had worked in my past. I made a few posts and then sat back and waited without any results.. I pretty much forgot LinkedIn and went on to pursue other social media avenues such as Facebook and Twitter.

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Artists – You Need A Business Plan!

The business planning process consists of four basic questions

The business planning process consists of four basic questions

If you are serious about selling art and having a successful art business then you need a business plan.  Every business needs a plan including businesses in the arts!  A plan will help you organize your business and give it a much better chance to succeed and grow. Many successful artists and galleries have told me that when they started their business they now wish that they had spent more time to create a formal plan. They felt that having a plan would have enabled them to grow faster and make fewer mistakes – take their advice!

Whether you are starting a new art business or have an existing one, make sure that the planning process is a part of your business life. A major benefit of the planning process in addition to the plan itself, is developing a way of thinking about your business and the environment it operates in. You will begin to see things differently and uncover opportunities and threats before others see them.

Most people spend more time planning their vacations than they do in planning for their businesses – don’t let this happen to you. Set some time aside for planning in your normal course of work – planning should be a normal part of your work!

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Who You Hang Out With Has A Big Impact On Your Success!

Image of crowd for your network

Your network is important to your success – both online and in-person!

Networking is one of most important activities your business must perform. Whether your art business consists of only you or you have others in your organization, networking is a must to grow your brand.

You’ve heard the saying “It’s not what you know but who you know” – well not exactly… Successful artists need both good art and skills and know the right people. Networking is about building relationships, not handing out business cards and more than having a lot of friends or followers on social media.

Networking is not a one-time activity – it is something you should be doing everyday of your business life. Networking may lead to direct sales from those in your network or they may lead to referrals and testimonials. In an age of social media and digital everything it is important that you don’t forget your friends, contacts and who you associate with in the REAL world.

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Your Profile Picture Is For More Than Just Social Media

Image of Neil McKenzie Author of The Artists Business and Marketing ToolBox

Your profile picture should be well done and tell a story.

You have seen them – pictures of people on their websites, social networking sites, brochures and business cards. It is important that the images of you that you post on social media, your websites and other marketing materials support your brand. This is especially true for your social media profile pictures.

Your profile picture is one of the most important elements in having an effective social media or web presence. It is the first thing people will see when they visit your profile or “About” page. Many people will make an opinion of you from your picture and this will influence whether they want to connect with you on social media or spend more time on your website. Make sure that your personal image makes people want to know more about you, your art and not turn them away.

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