Creatives and Business is all about helping you build a successful art or other creative business. I have put together some great resources on this site to help you sell more art and better manage the business side of things. I invite you to check it out and share with your artist friends. Best of Luck! – Neil McKenzie
When working with artists I find that most don’t use one of the easiest tools to take a pulse of the market, check up on their competition and grow their business – talking to their customers! Good organizations are in continuous contact with their customers, not just a “Hello or how are you doing?” when they make a purchase.
Whether you have an extensive customer list or are just starting out in your art business, finding out more about your customers is one activity that can make a difference to your bottom line. If you don’t have any customers yet, then a good strategy is to find a competitor with work similar to yours and find out what their customers are all about.
I like to use the art analogy of “painting a picture” of your customer. What do they look like in terms of income levels, demographics, geographic location, lifestyle, traditional and online media habits, and social media preferences? If you can paint a picture of your customer then finding more of them should become easier.
Social Media for Artists
Artists have a unique advantage in using social media in that they can show examples of their work and many people are intrigued by the creative process and the artist lifestyle. But just being an artist is probably not enough to get you noticed on today’s exploding social networks – you need to work at it and do it right.To use an art analogy, you need to use social media to “paint” a picture of you and your brand that meshes with the audience you are connecting with. Think of social media as a blank canvas on which you can create an experience that people find interesting and makes them want to find out more about you and your art.
Tips for Effective Social Media
I recently did a radio interview with the Linkedin Rockstars Lori Ruff and Mike O’Neil on social media for artists and creative professionals. Here it is – interview starts about 10 minutes into the show. Be sure to check out Lori and Mike’s other episodes. Here is the link for: Using LinkedIn to Market Your Arts or Creative Business