How can artists and other creative professionals learn the world of business and marketing, and create successful and sustainable businesses?
Author, educator and consultant Neil McKenzie has an answer to this question in his new book, The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business (356 pp, $29.95.; eBook versions for Kindle, Nook, iPad, $9.99), a business and marketing “how to” manual. Neil has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State College of Denver. His book was developed over a period of several years and tested with his students.
The Artist’s Business and Marketing ToolBox covers a wide range of territory from what it takes to start a creative business to building a brand that will get noticed in a competitive world. Topics covered include: starting a new business, accounting and finance, public relations, advertising, websites, networking and social media. The book gives creative people real life examples as well as the tools they need to develop their business and marketing plan.
“This isn’t another book on how to get into a gallery and how to deal with rejection”, said McKenzie, “Artists and other creative individuals play a vital role in our Nation’s economic growth and vitality by helping to spur innovation and creativity, it is important that they understand business and marketing in order to succeed”
Neil McKenzie has over 30 years experience as a management consultant and corporate marketing executive. He is a visiting professor at the Center for Innovation and at University College at the University of Denver. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine writing on topics of the creative sector of the economy as well as the author of several articles for Americans for the Arts.
For more information and how to get the book check out Buy The Book. Print version delivered to your door directly from Amazon’s CreateSpace on demand printer. eBook versions available directly from Amazon for the Kindle, Barnes & Noble for the Nook and Apple iTunes for the iPad. Softcover versions are available from Barnes & Noble, Amazon, bookstores and textbook distributors.