Category Archives: Organizing & Managing Your Art Business

Setting up your art business, choosing a name, management and leadership

Artists – Meet Henri Fayol

Henri Fayol Pioneer in Management

Henri Fayol was a pioneer in the field of management with 14 Principles of Management every art business can use.

Henri Fayol wasn’t an artist but he was one of the founders of the art of management. He was one of the first to take a look at an organization and come up with some basic principles of management that should be applied to organizations of all types and sizes. If you run, manage or work for an organization you should really consider what Henri Fayol had to say.

One thing in common that all successful businesses share is that they are well managed – and successful art businesses are no different! Whether your art business is large or small, whether you devote full time or part-time to your art business, or if you manage other people or other people manage you, then learning about management is one of the keys to success in business.

One of the early classics on management, General and Industrial Management was written by Henri Fayol in 1916. He was in charge of a mining operation in France at the turn of the 19th century and was responsible for over a 1,000 employees. Fayol came up with 14 principles of management which you should become familiar with. Some of his ideas have become tempered in the 21st century but they still provide a good foundation upon which to build your management skills.

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Choosing A Name For Your Art Business

Creatives and Business image of wood block type letter set

Your business name should be more than some catchy words and fancy letters – it should help tell your story!

Your business name says a lot about you – literally! When you are starting a new art or creative business one of the first things you will have to do is come up with a name. Your business name should be unique and say something about your business and your brand. You also need a name for your marketing materials, website, bank accounts and various licenses and taxing authorities.

Be creative in choosing your business name and if your business name can tell a story you have done a great job! Here are some possibilities: John Smith Art, John Smith Fine Art, John Smith Artist, John Smith Portraits, John Smith Figurative Art, John Smith Awesome Art, John Smith Awesome Portraits, John Smith Awesome Artist, John Smith Digital Art, John Smith Digital Portraits, John Smith Canvas Portraits…

As you can see there are a lot of possibilities when it comes to choosing a name. Some are more descriptive than others and some communicate a different type of art. Only John Smith can decide for sure which name best describes his overall creative and business goals.

Things to consider in choosing a name

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2015 Goals for Artists and Creative Professionals

Planning Checklist

When developing goals for your art business, a great place to start is with a simple checklist

OK, with the New Year just getting started, now is a good time to think about your art and business goals for the year(s) ahead.  You may have goals that are creative in nature or goals that are more in the realm of business and marketing.  Most likely you have both.

Spend some time soon to decide what your major goals should be and then write them down.  These could be major things you want to accomplish in the next few years to much shorter term projects.  After you have them written down, be sure review and revise them monthly or what ever works best for you.  In the following artice I will give you some ideas on art and art business goals for the New Year.

Just like any other business, artists need to set goals as well. Your goals will help guide your art business direction and help you answer the question of “where are you going?” When artists typically think of goals they think of their creative direction and what types of art they are going to create. If you have an art business you need to broaden the scope of your goals to include the major business functions.

Some ideas to help you in developing your art business goals

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