Category Archives: Develop Your Business Plan

Business Planning Tools and Techniques For The Creative Business.

Artist Goals 2015 – Finding Opportunities + Free Worksheet

Looking for opportunities and threats

Look for opportunities to grow your art business but don’t forget to to avoid the rocks (threats)…

Now is a great time to think about all of the opportunities you could discover and take advantage of in the coming year. This year make it a point to find new opportunities for you as an artist and for your art business as well.

Knowing what your opportunities are gives your art business a solid sense of direction and a basis to develop your strategies. Opportunities come in all shapes and sizes and you need to look for them because they may not be looking for you. Examples of opportunities could be new places and venues to show and sell your work, a better way to produce your art, market trends, or a better ways to run your business. If you think about it there are probably quite a few opportunities you should be looking at right now!

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Art Marketing – What are Your Really Selling?

Farmers Market

What are you selling, what products are selling more, selling less…

If you have been following the series of articles on the basics of Art Marketing you already know that a traditional way to describe marketing is called the Four P’s. The Four P’s are: Product, Price, Place (Distribution) and Promotion.  In this article we will take a look at the Product part of this marketing model and answer the question – “What are you selling?”

My Artrepreneurship students at the Center for Innovation at Metropolitan State University of Denver are required to prepare their Product List as one of the first steps in developing their business and marketing plans. At first glance this seems easy, but trust me, it will require some thinking and examination into what products you make, what they are used for and who the end user is. The process usually goes something like this:

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To Have a Successful Art Business You NEED Some Business Moxy!

If you are serious about your art business you need some business Moxy!

If you are serious about your art business you need some business Moxy!

If you sell your art you are in business! Whether you are just selling your art as a hobby, to make extra income or you are going all out in your art business you need to learn about business. More than likely you went to art school and not business school but don’t worry, the learning about business is not out of your reach. One of the things I have found in teaching business to hundreds of students is that those with an art background did not have a problem “getting it” and in many respects excel because of their creative talents.

Hopefully since you are reading this blog I probably don’t have to convince you that business skills are an important part of any creative career whether you are in business for yourself or you work for someone. The business world has changed and many of the things that have worked in the past may be less effective or not effective at all. Having a good grasp on how business works will help ensure the success of your creative enterprise or make you more valuable to your employer.

How Do Artists Get Business Skills?

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Art Business Startup Checklist

Art Business Startup Checklist

If you are just starting out or your art business is young make sure you have these things covered

In working with artists and other creative professionals I find that they are in a wide range of phases with regards to their art businesses. Some are just starting to think about starting an art business while others have a more or less fully developed enterprise. Many who are selling their art still need to complete some of the basic steps in forming and running a business. Here is a checklist to help you get some of the basics you will need to move your art business forward and minimize problems down the line.

While these items are necessary for starting your art business they are not a substitute for having a well thought out business and marketing plan. These items will not tell you how to do them or what choices you may need to make. I advise that you dig in deeper to each item and make the right choices and appropriate strategies. A good place to start is The Artist’s Business and Marketing ToolBox by Neil McKenzie. The book is available as a softcover and eBook from major book sellers. There are also many articles on the Creatives and Business LLC website that will help you in starting your art business.

If you just started to sell your art or have a show coming up in the near future here are some things you need to address:

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