Category Archives: Data Mining

Data Mining for Arts & Cultural Organizations – Survey Design and Data Preparation

This is the third article in a Series on Market Research and Data Mining for Arts and Cultural Organizations. The marketing manager for the local Arts Center is interested in finding out more about the usage habits of its members and visitors and more specifically she is looking to increase participation in the Center’s Special Exhibits. In this article we will explore some tips on designing surveys and preparing the survey for analysis and data mining.

Designing the Survey

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