The Artist’s Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business
By Neil McKenzie
Starting and running a successful art business is just like starting and running any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA, but you do need to know about business and marketing.
In art school, they probably didn’t teach you much about the business end of selling your work or what it takes to run a company. Don’t worry, you don’t need to enroll in business school to get a good grasp of the basics – you’ll find them this book. The Artist’s Business and Marketing ToolBox gives you real life examples you can use, as well as the tools you need to develop your business and marketing plan.
The 356 page book is written in a language that is easy for non-business people to understand and includes over 90 worksheets to help in preparing a business and marketing plan.
In the Artist’s Business and Marketing ToolBox you will learn the basics of:
- Starting a new business
- Developing your brand
- How to take advantage of opportunities and capitalize on your strengths
- The business planning process and putting together your own plan
- Accounting and finance essentials
- Becoming more productive in creating your art
- Managing and organizing your company
- Developing and implementing effective strategies for:
- Public relations
- Pricing your work and selling your art
- Effective web sites
- Networking and Social Media
- And much more…
About the Author
Neil McKenzie has over 30 years experience as a management consultant and corporate marketing executive. He has worked with hundreds of organizations to develop business and marketing plans. As a corporate marketing executive he has worked with some of the world’s top brands.
Neil McKenzie is a visiting professor at the Center for Innovation at Metropolitan State College Denver where he developed and teaches the cutting edge course, Artrepreneurship and at University College at the University of Denver where he teaches the graduate course, Marketing for the Arts.
Neil now works with artists and arts organizations in the areas of business/marketing planning and brand development. Neil is a frequent guest lecturer to artists and organizations in the creative sector. He writes a column for ColoradoBiz Magazine on the creative economy as well as numerous articles for Americans for the Arts, a national arts organization.
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