Author Archives: Neil McKenzie

About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto

Project Management For Artists – Part I

Gantt Chart for an Artist Project

The most important step in any project is to determine the major tasks to be completed – by when, by who and how much

Artists and creative professionals live and thrive in a world of projects. Projects can be large or small, last from weeks to even years and involve only the artist or a multitude of people. Whatever your project, you need to be efficient in managing your projects as this will have a big impact on your bottom line.

Most art projects start with some kind of deadline when a work needs to be delivered to a client or to meet a show opening date. Project management will help you identify and schedule all of the steps or activities that need to be accomplished for a project to meet its deadlines. Meeting your deadlines is a key ingredient in your art business brand, so don’t take your commitments lightly. Remember: It is better to under promise and over deliver than to over promise and under deliver!

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Management Basics For Art Business Owners

The Five Functions of Management

As an art business owner you need to be concerned about management!

If you already run an art business or are thinking about starting one then one of the things you will want to get a good grasp of is management. Whether you are a one man show or employ numerous people you are involved in management.

As a business owner you need to be concerned about managing people, money, projects and all of the other business functions like accounting/finance and marketing. Even if you don’t employ others you will need management skills to work with others such as contractors, suppliers and even customers! If you are a business owner your overall success depends on having good management skills.

The role of management in your art business

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Art Marketing – Use Public Relations To Build Your Website Traffic Part III

Once you have developed your message and media you are ready for your press release

Once you have developed your message and media you are ready for your press release

It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you!  In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. In the second part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part II we looked at the various venues or outlets for your message and a few tips on how to work with the media.

In this final part of the series Art Marketing – Use Public Relations To Build Your Website Traffic Part III, we will take a look at how to prepare a media kit and press release. Remember public relations (PR) can be one of your most powerful marketing tools.

Once you have decided that you have something newsworthy about your art or art business AND you have decided on the appropriate media and audience, you are ready to develop a press release and media kit.

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Art Marketing – Use Public Relations To Build Your Website Traffic Part II

In the first part of this series Art Marketing – Use Public Relations To Build Your Website Traffic Part I we took a look at what public relations is and why it is important to growing your art business. It takes more than just having a website, online gallery or gallery show to get more people experiencing your art and ultimately buying from you. In this article we will look at the various venues or outlets for your message and a few tips on how to work with the media.

The media then and now

There are a lot of media choices available to you - choose them wisely!

There are a lot of media choices available to you – choose them wisely!

In the not too distant past the number and types of media available for publishing your message was somewhat limited. Examples of the various venues available then included:

  • Newspapers both daily and weekly, national and community
  • Magazines
  • Trade publications
  • Television stations – network, local news and features
  • Radio Stations – news, talk radio

Recently some of these venues have been in decline, most notably major newspapers, network television and magazines with the advent of the digital age. Our media has become ever more fragmented with audiences able to find venues that give them only the information they want to consume – bad for large networks, good for niche players and good for you! Some of the new media venues available to you to deliver your message include:

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