Author Archives: Neil McKenzie

About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto

Data Mining for Arts & Cultural Organizations – Survey Design and Data Preparation

This is the third article in a series on market research and data mining for arts and cultural organizations. The marketing manager for the local Arts Center is interested in finding out more about the usage habits of its members and visitors and more specifically she is looking to increase participation in the Center’s Special Exhibits. In this article we will explore some tips on designing surveys and preparing the survey for analysis and data mining.

Designing the Survey

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Welcome to Creatives and Business

Creatives and Business is all about helping you build a successful art business, arts or cultural organization or other creative business. I have put together some great resources on this site to help you sell more art, improve membership and attendance, and better manage the business side of things. I invite you to check it out and share with your creative friends. Best of Luck! – Neil McKenzie

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Data Mining for Arts & Cultural Organizations – How Much Data Do I Need?

You Don’t Need To Test All The Water In The Well – Just A Sample And A Clean Bucket

This is the second article in a series on market research and data mining for arts and cultural organizations. In this article we will explore how much data (or completed surveys in this case) we will need to conduct robust analyses whose results we can have confidence in. We will need enough responses to perform a traditional market research analysis as well as ensure we have enough data to conduct data mining and predictive analytics. Luckily we should be able to accomplish both goals with the same data set.

A Few Terms You Need To Know

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