How To Grow Our Creative Economy – Outsource Or Be Outsourced

The other day I received a phone call from a number I did not recognize – where did all these extra digits come from? The woman on the phone asked if I used Photoshop for my photography business.

Her company was offering a service where I could upload my digital images, have them processed or manipulated and they would be ready for me the next day to download. She offered to let me try their service for free. I explained to her that when I need to use Photoshop I send my images to my local graphic designer.

The caller ID number was starting to bug me. What was it with all of those extra digits – maybe some kind of new internet phone service? The woman spoke great English but I could tell it was not your basic midwestern accent. I had to ask, “Where are you calling me from?” She responded, “I am calling from Switzerland and my company is based in Germany, may I send you some information?”

Read the complete article here on :  How To Grow Our Creative Economy

This entry was posted in The Creative Economy and tagged , , , , , on by .

About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto