A Video About Social Media Every Artist and Creative Should See

In an upcoming article I will be exploring how you need to analyze the Opportunities and Threats facing your creative enterprise as a part of creating a business plan.  This video is an update that is based on the book Socialnomics by Erik Qualman.  As you view the video I want you to think of how these trends affect your creative business today and tomorrow, in postive ways as well as negative ways.  The ideas presented in the video should make you think about ways to employ social media in your art or creative business.

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About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto