Jeff Koons – On Business, Community, Enlightenment and the Senses

I recently viewed Jeff Koons being interviewed by Charlie Rose on his show “The Charlie Rose Show”.  Jeff Koons is an American artist that his probably most well known for his bigger than life sculpture “Balloon Dog”.  He holds the auction record for the sale of a single piece created by a living artist with his “Balloon Dog” fetching $58.4 million at a recent Christie’s auction.

There is a lot of controversy in the art world over Koon’s work and his marketing tactics where critics are passionate (sometimes downright nasty!) about their views.  One thing is for sure is that Jeff Koons is an accomplished businessman and marketer.  I invite you to check out the interview to find out more about this iconic artist, his art and his business.

In the interview Koons talks about how art can enlighten, connect one to their community, get the senses excited and create a dialogue.  He explains that art can affect the lives of people by stimulating them and providing an “experience” – something you should strive for in presenting and marketing your art.  The interview also provides a glimpse of how Koons runs his business of over 100 employees and some of the marketing tactics that have been successful for him.  I invite you to check out the interview.

If you would like to find out more about Jeff Koon’s work then be sure to check out his website  If you would like to see what the fray over Jeff Koons in the art world is all about then you might want to check out this article: The Cult of Jeff Koons by Jed Perl.

If you would like to learn more about fpreparing your own business plan, building your art business and selling more art I invite you to check out my book – The Artist’s Business and Marketing ToolBox. Good Luck!


Neil McKenzie is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble.   He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver where he teaches “Marketing the Arts”.

Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto