The Creative Economy

Colorado’s creative sector is huge — and it does matter to your business

The creative sector of Colorado’s economy is the 900-pound gorilla that few have really noticed until now. According to a new study by the Colorado Council on the Arts, this sector is the fifth-largest of the Colorado economy, directly employing more than 122,000 people – plus another 75,000 supporting these creative enterprises.

The true story of the impact of the creative economy is not just shown in the direct employment figures, however. There is a multiplier effect, where each creative enterprise job contributes to additional jobs and revenues for other firms-like yours. If you own a restaurant or other business near an arts district, you are directly benefiting from the traffic generated by the creative sector. For some Colorado towns, like Creede, the arts community is vital for the area’s survival.

Read the rest of the article here: The Creative Economy

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About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto