Support Your Local Creative Enterprises

You can help them — and they can help you

In the first article I discussed how the creative sector is the fifth-largest sector of the Colorado economy, directly employing over 122,000 people-plus another 75,000 supporting these creative enterprises. This puts it slightly behind biotechnology/biomedical, IT and telecommunications and larger than defense/security, agribusiness, food processing and technology in terms of employment according to a recent study by the Colorado Council on the Arts.

So what is the creative sector? The study described Colorado’s creative enterprises as: “The creative enterprises include nonprofit cultural institutions, commercial businesses that are producing and distributing products in which the creative content defines their market position, and, finally, the thousands of individuals who are self-employed.” Broadly speaking the creative sector includes businesses and occupations in the design, film & media, heritage, literary and publishing, performing arts and visual arts & crafts fields.

Read the rest of the article here: Support Your Local Creative Enterprises

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About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto