Successful Art Business, Planning and Marketing Tools and Techniques You Can Use

You need a space to create your art and to conduct your business. This space could be anywhere from your home to multiple retail locations. The use of your space could vary for just a place to create art to an elaborate facility with studios, warehouse space and a retail area. Your needs will vary depending on your business model.

It is important to know what your studio and facility needs are and how they fit your business model and growth plans before making any commitment.

At a minimum you will need a space to create your art. Don’t overlook the importance of having a space that is conducive to creating your products and services. Here are some factors to consider when choosing your creative space:

• It is conducive to creativity and innovation.
• It is large enough to meet your needs and short term growth
• You have areas to create and take care of other business activities
• You have space to store your materials, supplies and finished art
• It matches your lifestyle
• It is close enough to the things you need such as suppliers
• It is a place you want to be – the building, the neighborhood, the overall location
• There are no zoning or environmental concerns that would limit the work you do
• It is close enough to your customers and provides easy access and parking
• It provides as safe and secure environment
• You can remodel or decorate the space as needed
• It fits your budget and doesn’t strain your finances
• You have the needed access to the internet, phone and other services

Depending on your business model you may need additional types of spaces to conduct your business. Some of the types of facilities you may need include:

• A retail or gallery space
• A large space for production
• A space for storage and warehousing
• An office space to house non-creative business activities
• A space to meet clients

In the next article we will look at some things to consider when renting a space for your art business.