In the first part of this series Galleries, Shows, Exhibitions – Part I we looked at some of the basics of getting your art into a gallery. In the second part Galleries, Shows, Exhibitions Part II – Contracts With A Gallery some of the things that go into a contract between the artist and the gallery were explored. In this article we will look at some ways to create a great gallery experience when you show your work.
When you put on a show in a gallery or any other venue, think about how you can create the best experience for your audience. Creating a good experience will vary by your target audience and the venue you are showing your work in. Here are some ideas to think about in planning your gallery experience:
- Is the art appropriate for your audience?
- Are you showing your best work?
- Is the physical presentation of your work sufficient in terms of framing, hanging and lighting?
- Are there other elements such as food and entertainment that would add to your gallery experience?
- Do you meet your audience’s expectations?
- Does the audience clearly understand the reason or concept behind your art?
- Do you make it easy for customers to buy from you?
- Is it easy for you customers to find your venue?
- Is your work clearly identified and the price is easily determined?
- Have you thought of using QR codes in the description of the individual pieces on display?
- Do you act professionally when meeting prospects and customers?
- Do you have your “elevator speech” polished?
- Are you comfortable talking with your audience and asking for a sale?
- Do you have business cards and other marketing materials for the show?
- Do you create a follow up list from those who attend your show and do you follow up?
- Have you executed a public relations program for your show and have you invited the media?
- Do you solicit feedback from your audience on what they liked, disliked, and how you can improve?
Creating a great gallery experience should be one of your top priorities when showing your work. If you connect with your audience they will buy from you and tell others – in short help build your brand!